Amazon Field Marketing Manager

Job title: Field Marketing Mgr, APAC
Organization: Amazon
Industry: Computer Software, Information Technology and Services, Internet
Job Functions: Sales, Marketing
Job Posted on: May 2018

Job description:

Want to work for Amazon but can’t decide which of the exciting customer innovations, services or products you want to work on? Love learning about new products and services and being a part of driving their success? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? Passionate about global expansion? A creative marketer that can think big and make it happen? Then the Consumer Services Distribution (CSD) team at Amazon could be the perfect fit for you.
The CSD team works across Amazon to bring our consumer service offerings, including Music, Video, Twitch, Kindle, Alexa, and more, to mobile operators and OEMs globally. We help our partners leverage our services to drive differentiated offerings for their customers and to enable customers more seamless access across the globe. We are in growth mode, currently expanding our footprint with our service offerings, B2B tools, and actual partnerships at a rapid pace and need strong team leaders to help us go to market. The team is seeking a talented, self-directed marketing leader to drive our partnerships and associated growth in APAC (Australia and ASEAN). Our ideal candidate will have a demonstrated ability to lead the development of effective creative, to be able to work collaboratively internally building trust and influencing deliverables, to initiate and launch effective marketing partnerships and programs, thrive in a fast-paced environment, and support aggressive timelines. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives consumer and partner behavior and the experience to turn those learnings into actionable integrated launch campaigns that deliver results. This position will report to the Director, Asia Pacific consumer services distribution, and will be held accountable to deliver on goals that specifically drive APAC business.


Responsibilities:

• Leading, influencing, and executing integrated go to market plans with multiple partners and across relevant internal teams based in APAC and Seattle, inclusive of strategy, campaign development, and investment and creative approvals.
• Activating existing and new partnerships with Operators and OEMs to drive promotion, trial and usage of Amazon mobile applications and services, to drive acquisition and engagement.
• Analyzing data to identify opportunities, campaign construct, and optimize communication effectiveness. Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for Amazon Mobile products and services with channel partners. Leverage internal Amazon marketing vehicles as well as external partner marketing channels.
• Coordinating approvals for Press releases, marketing communication, creatives etc. with multiple stakeholders across various teams including Prime, Prime Video, Music, Legal etc.
• Maintaining and communicating turnkey self-service programs that enable partners to drive app and services engagement around ongoing benefits or specific consumer events (ie. Prime Day)
• Creating GTM playbooks for APAC to be leveraged for scaling additional partnerships.
• Identifying new ways to drive partnership / sell through success through implementation of various test and learn campaigns, offerings, programs.
• Functioning at a global marketing level through the share of best practices, and scaling of programs or campaigns that would benefit APAC and other regions.
• Championing fundamental customer experience elements of our Mobile products and services to ensure that the right voice and high-quality content are maintained.
• Coordinating with other cross-Amazon Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Working at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating campaigns with site merchandising tools, analyzing traffic data and solving problems).
• Collaborate closely with Mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time-sensitive projects.
• Working with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring the above to life.

Primary Responsibilities

• Support and expand our APAC paid search efforts on Google to generate brand awareness and new leads.
• Work with agency in China on Baidu campaigns and strategy
• Working with the Japan Digital specialist to get local insights and use them to optimize campaigns.
• Team up with localization and international marketing managers across APAC to ensure search advertising goals specific to each region are being met.
• Research target audience, competitors, and industry trends in each region and define best practices for regionalization across digital efforts.
• Conduct keyword and audience research to find new opportunities to grow market share.
• Develop a search ad copy test strategy for APAC, execute, and monitor across ad campaigns to optimize for clicks and conversions.
• Collect and analyze data from search platforms, web analytics, and CRM database to evaluate campaign performance, make recommendations, and implement accordingly.
• Collaborate with internal stakeholders to deploy effective, scalable campaigns.
• Drive continued innovation and best practice implementation within this rapidly changing landscape, regularly sharing your knowledge with the team.
• Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest tools.

Requirements
Basic Qualifications :

• Demonstrated ability to create innovative new programs and/or partnerships that generate results.
• A passion for managing details to optimize programs, tools, and creative.
• Excellent written communications and business case writing skills
• Creative campaign development experience.
• Strong time-management skills.
• Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
• Experience in developing scalable tools and processes.

Preferred Qualifications

• MBA preferred
• Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.
• Minimum of 10 years of relevant work experience in integrated partner marketing within the mobile industry, subscriptions, and/or entertainment and sponsorships.
• Minimum 5 years global and/or centralized marketing leadership experience.
• Must be willing to travel.
• Knowledge of Amazon processes, organizational behaviors, and tools a plus.
• Experience working in matrixed and/or global organizations

Retrieved on 5 July 2018

Source: LinkedIn

Tableau Software Paid Search Specialist

Job title: Paid Search Specialist APAC
Organization: Tableau Software
Industry: Computer Software, Information Technology and Services
Job Functions: Advertising, Public Relations, Marketing
Job Posted on: April 2018

Job description:
Tableau Software is a company on a mission. We help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. But don’t take our word for it—read what analysts like BARC and Gartner have to say about us. (Spoiler: You’ll find terms like “Leader” and “#1.”)
Tens of thousands of companies and organizations have chosen Tableau. From the executive suites of Fortune 500 companies to the jungles of Central America, from immunology research labs to high school robotics club meetings, our software can be found anywhere people have data and questions. Additionally, journalists, bloggers, and major media web sites have embraced our free product, Tableau Public, for its ability to help them share data online in the form of interactive visualizations. Check out all of our products at: www.tableau.com/product-tour .
Tableau’s culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Tableau offers exceptional professional and financial growth potential.
To learn more about Tableau’s mission, please visit: http://mission.tableau.com

Responsibilities:

As the Senior Paid Search Specialist you’ll be a part of the demand generation team and responsible for maintaining and growing our search channel in APAC. You will collaborate with the global paid search manager to optimize existing and develop new campaigns for the APAC region. The ideal candidate must be able to think strategically and execute flawlessly, and have a proven track record of delivering results. This is an opportunity for a take-charge, technically sophisticated, analytical but highly creative marketer, to make a huge difference in the growth of a fast, exciting company.

Primary Responsibilities

• Support and expand our APAC paid search efforts on Google to generate brand awareness and new leads
• Work with agency in China on Baidu campaigns and strategy
• Working with the Japan Digital specialist to get local insights and use them to optimize campaigns
• Team up with localization and international marketing managers across APAC to ensure search advertising goals specific to each region are being met.
• Research target audience, competitors, and industry trends in each region and define best practices for regionalization across digital efforts.
• Conduct keyword and audience research to find new opportunities to grow market share.
• Develop a search ad copy test strategy for APAC, execute, and monitor across ad campaigns to optimize for clicks and conversions.
• Collect and analyze data from search platforms, web analytics, and CRM database to evaluate campaign performance, make recommendations, and implement accordingly.
• Collaborate with internal stakeholders to deploy effective, scalable campaigns.
• Drive continued innovation and best practice implementation within this rapidly changing landscape, regularly sharing your knowledge with the team.
• Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest tools.

Requirements

• Experienced. 6+ years running paid search campaigns, preferably in a B2B technology environment.
• Language Proficiency. Fluent in English and Mandarin.
• Technically & Analytically Savvy. You have hands-on experience creating campaigns, managing bids, and tracking performance in Google AdWords (or bid management platform). You also have strong Excel skills and are AdWords certified. Tableau skills and experience with DoubleClick Search & Google Analytics is a plus.
• Curious & Creative. You are always thinking of campaign optimizations to implement that will improve performance.
• Detail Oriented. Nothing slips through the cracks with you. You have a clear organizational system, and you strive to effectively address all aspects of a project.
• Multi-Tasker. You have strong project management skills and fanatical attention to detail.
• You are a Recruiter! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world.

Retrieved on 5 July 2018

Source: LinkedIn

Danone Global Digital Insights Manager

Job title: Global Digital Insights Manager
Organization: Danone Place Singapore
Industry: Consumer Goods, Food Production, Food & Beverages
Job Functions: Marketing
Job Posted on: June 2018

Job description:
The Excellence through Information team is looking for a Global Digital Insights Manager. In this role, you will be responsible for unlocking the company's global and local (digital) touchpoint data sources and transforming the data into actionable insights that enable data driven decision making. As part of one of the 'enablers' teams (data & tech) of the Growth through Engagement department, it is your job to supply the touchpoint teams with the insights & recommendations that will help maximize the impact Danone makes in the 1000 days journey of her consumers (parents) and be the brand of first choice in every step of the journey.
In this role, you will be actively involved in key global data & analytics projects and you will strongly collaborate with various internal and external partners such as the global Early Life Nutrition (ELN) departments, local markets (CBUs), central IT organization and agencies to support this transformation. Together with your colleagues you will help Danone ELN become world class in data & analytics, across the entire organization.

Responsibilities (About The Job):

• Analyze global & local consumer touchpoint data sources to identify insights that will help the touchpoint teams make more impact.
• Translate complex data into simple concepts, combining your data & analytics skills with a curiosity and passion for data storytelling & consumer journeys.
• Participate in key global projects as the consumer touchpoint data & analytics stakeholder working with multiple internal & external partners.
• Be the go-to person for your global ELN colleagues for all matters related to consumer touchpoint data.

Requirements:

• MS/BS in Mathematics, Economics, Computer Science, Information Management, Statistics or related
• Proven working experience in the field of (digital) data & analytics
• Technical expertise regarding data models, database design development, data mining and segmentation techniques
• Ability to relay analytical insights to (senior) business stakeholders with various levels of data & analytics knowledge
• Ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Experience working with data visualization and analytical software & tools
• Strong proficiency with Microsoft Excel, Word, Powerpoint for producing analysis reports & presentations
• Good (English) communication skills
• Experience with consumer journey/user experience analytics
• Experience working in a FMCG company with multiple global & local stakeholders
• Ability to thrive in a rapid paced environment on multiple global projects with many stakeholders.
• Enthusiastic and self-motivated, with the ability to lead projects proactively
• Curiosity, creativity, and passion for surfacing real-world trends in media, marketing, technology, and consumer behavior and the curiosity and passion to keep up with macro news and trends.

Retrieved on 16 June 2018

Source: LinkedIn

Kelloggs Company Insights & Planning

Job title: Manager – Insights & Planning
Organization: Kellogg Company
Industry: Consumer Goods, Food Production
Job Functions: Marketing
Job Posted on: June 2018

Job description:
Grow with us as an enthusiastic Manager Insights and Planning. As a consumer focused organisation, we need a passionate consumer advocate to turn insights into research paths. You will partner with the commercial team to understand our consumers and their relationships with our brands. If you have tenacity, resilience, determination and drive then this is the role for you!

Responsibilities (WHAT WILL I BE DOING?)
To be part of our success as an Innovation Manager, you will: -

• Providing powerful and relevant insights that will help grow our brands and our business, alongside interpreting, assessing and communicating consumer response to our marketing initiatives, activities and ideas.
• Working closely with the assigned business team and will be expected to become respected as the expert in consumer understanding, with a focus on adult cereal market.
• Negotiating with and influencing your key stakeholders as required.
• Using and maximising Kellogg’s internal knowledge to be pro-active in providing better business solutions to the overall business.
• Initiating and managing market research aimed at generating consumer and customer insights and trends (concept development, ideation and concept/product/copy testing).
• Providing guidance and training to business teams on market research techniques and analytical tools - Analyse, interpret, recommend, communicate opportunities and learning and their implications

Hootsuite Launch Specialist

Job title: Launch Specialist
Organization: Hootsuite
Industry: Technology, Internet
Job Functions: Account management, Client servicing
Job Posted on: May 2018

Job description:
The Launch Specialist is a key member of our Professional Services team. They operate as a dedicated client advocate who leads, develops and executes implementation plans for Hootsuite products & solutions to make our customers successful. You are technically-oriented, have expert project management expertise, and a strong passion for social media and its ability to drive valuable business outcomes. You must be customer-obsessed with strong communication and analytical skills. You must be able to articulate value, inspire and be comfortable consulting our customers.
This role also requires expert organization, strong presentation skills, exemplary project management and the ability to train users effectively in a variety of environments. The successful candidate will be passionate about social media with a proven track record of working with native social media channels and also social media management platforms such as Hootsuite.

Responsibilities:

• Deliver all client service offerings, including launch, implementation, training, and integration.
• Lead and implement Hootsuite project launches which involve project management, project tracking, requirements and needs analysis, customer feedback sessions, dashboard customization and configurations, analytic report creation, and delivering a healthy adoption rate of 70% or more.
• Partner with customers to identify key business goals and objectives to align products and services with the customer’s desired outcomes.
• Conduct customized training sessions via online webinars, phone or in-person.
• Set clear project expectations and achievable timeline goals required to execute the technical and business objectives based on the scope of the launch and supporting adoption and rollout with a solutions-oriented approach.
• Maintain an in-depth understanding of Hootsuite’s suite of products, apps, and service.

Grab Market Development Executive

Job title: Market Development Executive
Organization: Grab
Industry: Technology
Job Functions: Marketing
Job Posted on: May 2018

Job description:
Our Team:
As a member of Grab, not only will you bring your skills to drive your team forward, but you will also develop your untapped potential and be inspired by some of the most amazing minds in the industry. Our team consists of both young and experienced individuals who are tenacious, motivated and energized by the fact that we exist to make a change - have a societal impact in Southeast Asia.

Grab for Business (GfB) is the B2B team within Grab that helps to simplify business transportation and related corporate services for companies across Southeast Asia. We actively engage with a wide network of companies across the region and want to ensure that client success is paramount in our organisation. To this end, we are looking for a strong Market Development Executive in our Grab for Business Singapore team to operationally anchor and grow the market development of an expanding business.

To perform this role well candidate needs to have strong communication skills, a passion and willingness to succeed in a fast-paced environment, attention to detail, a background in lead generation, marketing campaigns and partnerships, the ability to create and follow processes, and a track record of exceeding expectations.

CtrlShift Assistant Marketing Manager

Job title: Assistant Marketing Manager
Organization: CtrlShift
Industry: Internet, Marketing and Advertising
Job Functions: Marketing
Job Posted on: May 2018

Job description:
Due to the limited availability of EP for foreigners we regret to inform that only Singaporean or PR will be considered for this role. If you do not belong to any of these two categories we would like to wish you all the best in your job hunting.

The role is of particular strategic importance to us. You will have a strong influence on the success of our company by devising and rolling out on-brand, compelling and effective content and by supporting the marketing team with agility and competency in all areas. You will work with cross-functional teams across sales, public relations, legal, product development, engineering and more, gluing together all these disciplines into the perfect pitch to the market.

Key Responsibilities:

Your mission is to help to build the foundations of a strong marketing practice, evaluating, testing and implementing the necessary processes, frameworks and digital tools to ensure smooth-running, consistently excellent internal and external communications. Digital is your passion. You’ll see it as a way of life and a revenue growth driver. You’ll draw on best practices throughout the industry, and on the experts and technical resources available in house, to create effective growth (lead generating) campaigns. You will manage the owned assets of Ctrlshift and assist in industry & employee engagement programmes and content creation. You will execute on all aspects of digital marketing including strategy and production for social media, content, SEM, SEO, website management/development and copy development for all collateral.

The Kraft Heinz Company Brand Manager

Job title: Brand Manager
Organization: The Kraft Heinz Company
Industry: Food & Beverages
Job Functions: Marketing, Product Management, Sales
Job Posted on: May 2018

Job description:

About the Position
We have an exciting opportunity for a passionate, self-motivated and a high performing Brand Manager looking to take the next step in their career. The candidate will have the opportunity to identify new opportunities using consumer insights and category trends, develop and execute these projects across categories and countries. The role reports into the Head of White Space Innovations.

Key Responsibilities:

• Identify need gaps and opportunities, validate with consumers and develop products for key countries across categories
• Work with creative agencies, packaging agency, and flavor houses, to bring ideas to life
• Manage NPD process and deliver projects OTIF working with cross functions across countries
• Work with agencies to develop the marketing mix for launch
• Manage monthly marketing spend and reporting to a high level of accuracy.

Amobee Campaign Manager

Job title: Campaign Manager
Job post dated: June 2018
Company: Amobee
Industry: Marketing and Advertising, Computer Software, Internet
Job Functions: Digital Campaign Management, Ad Operations

Job description :

• Primary Objective Campaign Management
• Responsible for campaign strategizing.
• Responsible for the successful delivery of campaigns
• Act as a trusted advisor to the Client Services team with regards to all Ad Operations queries.
• Build effective relationships with internal and external stakeholders in order to enhance Amobee’s value offering. 
• Improve campaign performance through analytics and a deep understanding of the available levers internally as well as externally
• Validate campaign adjustments & work to minimize billing discrepancies.
• Stakeholder Management
• Work closely with the Client Services team to educate clients on new opportunities by proactively identifying new solutions & cross selling our range of media services.

BBC Studios Marketing Manager

Job title: Marketing Manager
Organization: BBC Studios
Industry: Broadcast, Media Marketing and Advertising
Job Functions: Marketing
Job Posted on: May 2018

Job description:

Job Introduction
Based in Singapore, the Marketing Manager will be responsible for developing highly effective marketing plans that deliver against our business objectives, as well as our affiliate and content sales client objectives in SEA.

The Marketing manager should be highly collaborative and skilled at bringing people together to leverage the knowledge and creativity from people across the business, helping to develop new ideas and deliver world class marketing initiatives. The role will also be required to monitor and review the marketing initiatives, ensuring learnings are shared and implemented at pace. The role will be most suited to a highly motivated self-starter that is always looking to learn and build on the companies and their own success. They will most likely be a Senior Marketing Executive looking for their next move career move or a recently promoted Marketing Manager.

The role will report to the Head of Marketing.

Key Responsibilities:

• Manage affiliate and content sales marketing across SEA accounts and markets.
• Work with Communications team on developing communications strategies for BBC’s branded services and content across SEA accounts and markets to deliver a fully integrated marcomms plan.
• Responsible for planning and ensuring that all affiliate marketing deliverables are met, with the key objective of increasing product / service performance, business revenue and opportunities.
• Manage and build strong relationships with key affiliates and internal stakeholders.

Ya Kun International Senior Marketing Executive

Job title: Senior Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Marketing

Job description :

• Spearhead and actualise corporate marketing and branding strategies locally and overseas
• Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
• Review, assess and monitor the efficacy of product/marketing strategies.
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
• Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun.
• Optimize marketing expenditure for better revenue management and cost budgeting.
• Manage relationships with advertising, media, social, community and government agencies.
• Other duties and ad-hoc projects as assigned.

Ya Kun CRM & Digital Marketing Executive

Job title: CRM & Digital Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Digital Marketing

Job description :

• Develop CRM planning & strategies to retain and engage customers
• Lead major CRM tools development and enhancement
• Manage CRM program and promotions as part of the overall retention strategy
• Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa
• Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, e-commerce site
• Develop SEO/SEM strategies to increase company presence online
• Responsible for increasing online presence and brand awareness and convert online traffic to offline sales
• Responsible for driving sales for e-commerce sites
• Other marketing/admin duties as assigned.

Burger King Digital Transformation Manager

Job title: Digital Transformation Manager
Organization: Burger King Singapore Pte Ltd
Salary Range: SGD 4,000 - SGD 4,500
Industry: Food Production
Job Functions: Marketing
Job Posted on: April 2018

Job description :

The Digital Transformation Manager is responsible for developing the digital blueprint for Burger King, and managing day-to-day digital strategies and providing reports and analysis to demonstrate effective ROI to key Industry stakeholders. You will need to have a healthy dose of creativity to define the blueprint and be responsible for the strategy, roadmap, and Implementation. You will be the leader at the forefront as this role would require strong collaboration across various teams and be the focal point for all stakeholders nearly in all functions.

The role reports to the General Manager and YOU are responsible for the following -

Responsibilities:

• Develop blue print for digital transformation projects.
• Develop and identify digital initiatives/ ventures to drive Burger King’s growth.
• Plan and execute projects to achieve project deliverables
• Ensure brand standards and messages are reflected appropriately in all projects.
• Build and manage existing digital projects for the company including self-ordering Kiosk, mobile applications (Burger King's mobile applications).
• Perform market research and identify trends & insights for the business.
• Collaborate with external agencies / vendors relevant to digital transformation projects.
• Leverage and shape existing content for different market segments and distribution channels
• Formulating market strategies and budgetary plan to suit projects to achieve growth targets
• Ensure data protection policies are strictly adhered to.
• Measure the performance of all projects and report ROI analysis to the Management.

Brother International Singapore Digital Marketing Executive

Job title: Digital Marketing Executive

Job post dated: April 2018

Company: Brother International Singapore Pte Ltd
Industry: Consumer Electronics, Business Supplies and Equipment Printing
Job Functions: Marketing, Analyst

Job description :

Reporting to Regional Marketing Communications Manager, the Digital Marketing Executive will be supporting and delivering high-quality digital marketing performance in the ASEAN region within timeline and budget. The candidate should possess adequate technical knowledge to oversee the implementation of the digital platforms, strong analytical abilities to manage/report on the digital activities.

As a Digital Marketing Executive, You Will fulfill, but not limited to, the following roles and responsibilities:

• Assist the Regional Digital Marketing Manager in the planning, preparation, buying, execution and tracking of the digital marketing campaigns.
• Collaborate with the Regional Marketing Team, ASEAN team and Global Digital Centre of Excellence team on digital initiatives.
• Be at the forefront of Digital knowledge (focusing on SEM, Display, Programmatic, Social Media and Analytics) and competitive situation by keeping up to date with industry news and developments.
• Manage the project timeline, quality, budget and resources based on PDCA cycle.
• Manage external vendors and source sponsors/partners in relation to advertising, promotions, direct mailing, collaterals production, digital development & events.
• Manage the technical updates of the Microsite, web banners, EDM and Social Media (depending on campaign needs)
• Ensure and maintain brand consistency in the online communications.
• Gather and analyze market intelligence on industry trends and competitors’ products on a regular basis
• Managing internal processes to support Marketing operations.

National University of Singapore Marketing & Communications Manager

Job title: Development Office: Manager / Senior Manager, Marketing & Communications
Company: National University of Singapore
Industry: Higher Education, Education Management, Program Development
Job Functions: Administrative
Job Posted on: April 2018

Job description :

The Manager / Senior Manager, Communications is a strategic thinker who is required to manage multifaceted marketing and communications campaigns across a variety of channels (e.g., print, presentations, video, visual and digital media, media relations, community relations, special events, email and the Web) to promote a consistent, compelling brand and message of philanthropic giving to the University. He/she will be responsible for managing the department’s marketing and communications efforts from concept through execution and distribution.

The incumbent must exhibit a strong desire to serve the needs of a fast-paced, high-volume Marcomms operation that incorporates the full range of print, multimedia and online communications tools to meet strategic goals.

This person must be a strong writer and editor, able to produce compelling content, while creating additional materials for the President of the University, the department and other key leaders.

Duties & Responsibilities :

• Develop, implement and evaluate marketing and communication strategies and products, including campaign-related promotional materials, creative development, website, publications, social media channels, as well as correspondences for senior management and volunteers with the goal of driving fundraising support and enhancing the university's image and position within the community and society at large.

Singapore Polytechnic Lecturer (Digital Marketing)

Job title: Lecturer (Digital Marketing) - School of Business
Organization: Singapore Polytechnic
Industry: Higher Education, Education Management
Job Functions: Education, Marketing, General Business
Job Posted on: April 2018

Job description :
As Singapore’s first polytechnic, Singapore Polytechnic prides itself in providing the best learning experience for its students in pre-employment and continuing adult education. The mission of Singapore Polytechnic is to prepare our learners to be life ready, work ready and world ready. Our vision is to be a caring community of inspired learners committed to serving with mastery.

The job of an academic is challenging and meaningful. Not only will he/she have both the knowledge and working experience, he/she must also possess a passion for working with youths, nurturing them and moulding their characters. There will be opportunities to develop the curriculum, introduce new courses as well as be involved in consultancy and other applied research projects. Administrative work related to teaching and School/Institutional strategic initiatives will be an important part of the job. The successful candidates will be expected to be resourceful and innovative with initiative and good communication skills.

With digital space serving as the backdrop for most of the disruptive and innovative businesses, digital transformation knowledge and skillsets becomes indispensable. SP School of Business is inviting candidates who have the passion to share and impart their experiences. The ideal candidate must have digital marketing experiences from working in agencies or brands.

GoBear Singapore Communications Manager

Job title: Communications Manager
Organization: GoBear Singapore
Industry: Internet
Job Functions: Marketing, Advertising, Public Relations
Job Posted on: April 2018

Job description :
The Job

Reporting directly to the Brand Director, the Communications Manager will be responsible for internal and external communications of GoBear. Internally, they need to nurture our company culture by strengthening the connections amongst our bears. To enhance GoBear’s external reputation, they will build and maintain a strong brand narrative, generate positive publicity for the brand and engage key stakeholders.

What we expect from you:

• We need you to champion the GoBear story by serving as both a center of excellence and a guide to all markets in the field of communications. Your primary responsibilities include:
• Develop and execute a regional public relations strategy that will deliver strong earned media results both online and offline
• Identify and execute regional media, events, and partnership opportunities for the brand
• Develop and execute a regional influencer strategy that will help GoBear cultivate key online influencers across our markets
• Collaborate with the regional team to launch integrated regional campaigns to build brand awareness and preference
• Collaborate with the local teams to engage media and building the brand’s reputation
• Manage our corporate webpage, LinkedIn company page, and internal communications channels through a clear understanding of our goals, audiences, and content development

Far East Hospitality Management Communications Manager

Job title: Communications Manager
Organization: Far East Hospitality Management (S) Pte Ltd
Industry: Hospitality
Job Functions: Marketing, Creative Advertising
Job Posted on: April 2018

Job description :

• Provide strategic direction and execution of all communication materials for the assigned portfolios Maintain and refresh the branding and visual identity guidelines of the assigned brand. Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials (online & offline) and activities.
• Conduct market research on competitive services and firms. Develop and maintain content including videos and photographs of assigned portfolios on company’s website and where required.
• Create and update collaterals, presentations, brochures, product sheets, fact sheets, case studies, white papers, web contents, newsletters, signage, ads and sales tools. Create various marketing materials to be used across various media platforms, developing creative concepts for consideration.
• Develop and execute social media strategies that help to promote the respective brands, promote their offerings and develop advocates. Explore, recommend, use and optimize communication methods, vehicles and technologies to engage audiences and market segment.

Kellogg’s Media Manager

Job title: Media Manager
Organization: Kellogg’s
Industry: Consumer Goods, Food Production
Job Functions: Marketing
Job Posted on: April 2018

Job description :

The Kellogg’s company is one of the world’s leading food companies, providing nutritious breakfast solutions (e.g. breakfast cereals) and snacks (e.g. chips, snack bars) in over 180 countries. In Asia Pacific and Africa, our footprint is across more than 10 countries including ANZ, India, SEA, Japan, Korea, China, and sub-Saharan African countries.

Digital landscape has been changing rapidly and with more consumers logging onto the digital space, the big data world is influencing both insights and execution. To accelerate learning in this space, the right infrastructure, team and agency partners are required decode the rapidly evolving consumer behaviors and leverage advanced media solutions to help develop successful brands, products and contents.


Hence, we have created this new position – Digital Manager to cover the existing and new spectrum of both media and content. In this position, you will report to APAC director for Digital acceleration, media and analytics. The job essentially covers three areas:

Infrastructure– Developing the right infrastructure to enable agile media and content optimization
Innovate – Drive new thinking in the area of leveraging digital data to drive footfalls to our preferred customers.
Media specialist - Lead the ASEAN and Japan Media strategy and execution with partners
Insight mining  – Leverage search back approach to drive consumer insights to win in breakfast and snacking occasions for our brands.