Job title: Senior Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Marketing
Job description :
• Spearhead and actualise corporate marketing and branding strategies locally and overseas
• Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
• Review, assess and monitor the efficacy of product/marketing strategies.
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
• Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun.
• Optimize marketing expenditure for better revenue management and cost budgeting.
• Manage relationships with advertising, media, social, community and government agencies.
• Other duties and ad-hoc projects as assigned.
Monday, April 23, 2018
Ya Kun CRM & Digital Marketing Executive
Job title: CRM & Digital Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Digital Marketing
Job description :
• Develop CRM planning & strategies to retain and engage customers
• Lead major CRM tools development and enhancement
• Manage CRM program and promotions as part of the overall retention strategy
• Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa
• Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, e-commerce site
• Develop SEO/SEM strategies to increase company presence online
• Responsible for increasing online presence and brand awareness and convert online traffic to offline sales
• Responsible for driving sales for e-commerce sites
• Other marketing/admin duties as assigned.
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Digital Marketing
Job description :
• Develop CRM planning & strategies to retain and engage customers
• Lead major CRM tools development and enhancement
• Manage CRM program and promotions as part of the overall retention strategy
• Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa
• Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, e-commerce site
• Develop SEO/SEM strategies to increase company presence online
• Responsible for increasing online presence and brand awareness and convert online traffic to offline sales
• Responsible for driving sales for e-commerce sites
• Other marketing/admin duties as assigned.
Wednesday, April 18, 2018
Burger King Digital Transformation Manager
Job title: Digital Transformation Manager
Organization: Burger King Singapore Pte Ltd
Salary Range: SGD 4,000 - SGD 4,500
Industry: Food Production
Job Functions: Marketing
Job Posted on: April 2018
Job description :
The Digital Transformation Manager is responsible for developing the digital blueprint for Burger King, and managing day-to-day digital strategies and providing reports and analysis to demonstrate effective ROI to key Industry stakeholders. You will need to have a healthy dose of creativity to define the blueprint and be responsible for the strategy, roadmap, and Implementation. You will be the leader at the forefront as this role would require strong collaboration across various teams and be the focal point for all stakeholders nearly in all functions.
The role reports to the General Manager and YOU are responsible for the following -
Responsibilities:
Organization: Burger King Singapore Pte Ltd
Salary Range: SGD 4,000 - SGD 4,500
Industry: Food Production
Job Functions: Marketing
Job Posted on: April 2018
Job description :
The Digital Transformation Manager is responsible for developing the digital blueprint for Burger King, and managing day-to-day digital strategies and providing reports and analysis to demonstrate effective ROI to key Industry stakeholders. You will need to have a healthy dose of creativity to define the blueprint and be responsible for the strategy, roadmap, and Implementation. You will be the leader at the forefront as this role would require strong collaboration across various teams and be the focal point for all stakeholders nearly in all functions.
The role reports to the General Manager and YOU are responsible for the following -
Responsibilities:
- Develop blue print for digital transformation projects.
- Develop and identify digital initiatives/ ventures to drive Burger King’s growth.
- Plan and execute projects to achieve project deliverables
- Ensure brand standards and messages are reflected appropriately in all projects.
- Build and manage existing digital projects for the company including self-ordering Kiosk, mobile applications (Burger King's mobile applications).
- Perform market research and identify trends & insights for the business.
- Collaborate with external agencies / vendors relevant to digital transformation projects.
- Leverage and shape existing content for different market segments and distribution channels
- Formulating market strategies and budgetary plan to suit projects to achieve growth targets
- Ensure data protection policies are strictly adhered to.
- Measure the performance of all projects and report ROI analysis to the Management.
Tuesday, April 17, 2018
Brother International Singapore Digital Marketing Executive
Job title: Digital Marketing Executive
Job post dated: April 2018
Company: Brother International Singapore Pte Ltd
Industry: Consumer Electronics, Business Supplies and Equipment Printing
Job Functions: Marketing, Analyst
Job description :
Reporting to Regional Marketing Communications Manager, the Digital Marketing Executive will be supporting and delivering high-quality digital marketing performance in the ASEAN region within timeline and budget. The candidate should possess adequate technical knowledge to oversee the implementation of the digital platforms, strong analytical abilities to manage/report on the digital activities.
As a Digital Marketing Executive, You Will fulfill, but not limited to, the following roles and responsibilities:
Industry: Consumer Electronics, Business Supplies and Equipment Printing
Job Functions: Marketing, Analyst
Job description :
Reporting to Regional Marketing Communications Manager, the Digital Marketing Executive will be supporting and delivering high-quality digital marketing performance in the ASEAN region within timeline and budget. The candidate should possess adequate technical knowledge to oversee the implementation of the digital platforms, strong analytical abilities to manage/report on the digital activities.
As a Digital Marketing Executive, You Will fulfill, but not limited to, the following roles and responsibilities:
- Assist the Regional Digital Marketing Manager in the planning, preparation, buying, execution and tracking of the digital marketing campaigns.
- Collaborate with the Regional Marketing Team, ASEAN team and Global Digital Centre of Excellence team on digital initiatives.
- Be at the forefront of Digital knowledge (focusing on SEM, Display, Programmatic, Social Media and Analytics) and competitive situation by keeping up to date with industry news and developments.
- Manage the project timeline, quality, budget and resources based on PDCA cycle.
- Manage external vendors and source sponsors/partners in relation to advertising, promotions, direct mailing, collaterals production, digital development & events.
- Manage the technical updates of the Microsite, web banners, EDM and Social Media (depending on campaign needs)
- Ensure and maintain brand consistency in the online communications.
- Gather and analyze market intelligence on industry trends and competitors’ products on a regular basis
- Managing internal processes to support Marketing operations.
National University of Singapore Marketing & Communications Manager
Job title: Development Office: Manager / Senior Manager, Marketing & Communications
Company: National University of Singapore
Industry: Higher Education, Education Management, Program Development
Job Functions: Administrative
Job Posted on: April 2018
Company: National University of Singapore
Industry: Higher Education, Education Management, Program Development
Job Functions: Administrative
Job Posted on: April 2018
Job description :
The Manager / Senior Manager, Communications is a strategic thinker who is required to manage multifaceted marketing and communications campaigns across a variety of channels (e.g., print, presentations, video, visual and digital media, media relations, community relations, special events, email and the Web) to promote a consistent, compelling brand and message of philanthropic giving to the University. He/she will be responsible for managing the department’s marketing and communications efforts from concept through execution and distribution.
The incumbent must exhibit a strong desire to serve the needs of a fast-paced, high-volume Marcomms operation that incorporates the full range of print, multimedia and online communications tools to meet strategic goals.
This person must be a strong writer and editor, able to produce compelling content, while creating additional materials for the President of the University, the department and other key leaders.
Duties & Responsibilities :
The Manager / Senior Manager, Communications is a strategic thinker who is required to manage multifaceted marketing and communications campaigns across a variety of channels (e.g., print, presentations, video, visual and digital media, media relations, community relations, special events, email and the Web) to promote a consistent, compelling brand and message of philanthropic giving to the University. He/she will be responsible for managing the department’s marketing and communications efforts from concept through execution and distribution.
The incumbent must exhibit a strong desire to serve the needs of a fast-paced, high-volume Marcomms operation that incorporates the full range of print, multimedia and online communications tools to meet strategic goals.
This person must be a strong writer and editor, able to produce compelling content, while creating additional materials for the President of the University, the department and other key leaders.
Duties & Responsibilities :
- Develop, implement and evaluate marketing and communication strategies and products, including campaign-related promotional materials, creative development, website, publications, social media channels, as well as correspondences for senior management and volunteers with the goal of driving fundraising support and enhancing the university's image and position within the community and society at large.
Singapore Polytechnic Lecturer (Digital Marketing)
Job title: Lecturer (Digital Marketing) - School of Business
Organization: Singapore Polytechnic
Industry: Higher Education, Education Management
Job Functions: Education, Marketing, General Business
Job Posted on: April 2018
Job description :
As Singapore’s first polytechnic, Singapore Polytechnic prides itself in providing the best learning experience for its students in pre-employment and continuing adult education. The mission of Singapore Polytechnic is to prepare our learners to be life ready, work ready and world ready. Our vision is to be a caring community of inspired learners committed to serving with mastery.
The job of an academic is challenging and meaningful. Not only will he/she have both the knowledge and working experience, he/she must also possess a passion for working with youths, nurturing them and moulding their characters. There will be opportunities to develop the curriculum, introduce new courses as well as be involved in consultancy and other applied research projects. Administrative work related to teaching and School/Institutional strategic initiatives will be an important part of the job. The successful candidates will be expected to be resourceful and innovative with initiative and good communication skills.
With digital space serving as the backdrop for most of the disruptive and innovative businesses, digital transformation knowledge and skillsets becomes indispensable. SP School of Business is inviting candidates who have the passion to share and impart their experiences. The ideal candidate must have digital marketing experiences from working in agencies or brands.
Organization: Singapore Polytechnic
Industry: Higher Education, Education Management
Job Functions: Education, Marketing, General Business
Job Posted on: April 2018
Job description :
As Singapore’s first polytechnic, Singapore Polytechnic prides itself in providing the best learning experience for its students in pre-employment and continuing adult education. The mission of Singapore Polytechnic is to prepare our learners to be life ready, work ready and world ready. Our vision is to be a caring community of inspired learners committed to serving with mastery.
The job of an academic is challenging and meaningful. Not only will he/she have both the knowledge and working experience, he/she must also possess a passion for working with youths, nurturing them and moulding their characters. There will be opportunities to develop the curriculum, introduce new courses as well as be involved in consultancy and other applied research projects. Administrative work related to teaching and School/Institutional strategic initiatives will be an important part of the job. The successful candidates will be expected to be resourceful and innovative with initiative and good communication skills.
With digital space serving as the backdrop for most of the disruptive and innovative businesses, digital transformation knowledge and skillsets becomes indispensable. SP School of Business is inviting candidates who have the passion to share and impart their experiences. The ideal candidate must have digital marketing experiences from working in agencies or brands.
GoBear Singapore Communications Manager
Job title: Communications Manager
Organization: GoBear Singapore
Industry: Internet
Job Functions: Marketing, Advertising, Public Relations
Job Posted on: April 2018
Job description :
The Job
Reporting directly to the Brand Director, the Communications Manager will be responsible for internal and external communications of GoBear. Internally, they need to nurture our company culture by strengthening the connections amongst our bears. To enhance GoBear’s external reputation, they will build and maintain a strong brand narrative, generate positive publicity for the brand and engage key stakeholders.
What we expect from you:
Organization: GoBear Singapore
Industry: Internet
Job Functions: Marketing, Advertising, Public Relations
Job Posted on: April 2018
Job description :
The Job
Reporting directly to the Brand Director, the Communications Manager will be responsible for internal and external communications of GoBear. Internally, they need to nurture our company culture by strengthening the connections amongst our bears. To enhance GoBear’s external reputation, they will build and maintain a strong brand narrative, generate positive publicity for the brand and engage key stakeholders.
What we expect from you:
- We need you to champion the GoBear story by serving as both a center of excellence and a guide to all markets in the field of communications. Your primary responsibilities include:
- Develop and execute a regional public relations strategy that will deliver strong earned media results both online and offline
- Identify and execute regional media, events, and partnership opportunities for the brand
- Develop and execute a regional influencer strategy that will help GoBear cultivate key online influencers across our markets
- Collaborate with the regional team to launch integrated regional campaigns to build brand awareness and preference
- Collaborate with the local teams to engage media and building the brand’s reputation
- Manage our corporate webpage, LinkedIn company page, and internal communications channels through a clear understanding of our goals, audiences, and content development
Far East Hospitality Management Communications Manager
Job title: Communications Manager
Organization: Far East Hospitality Management (S) Pte Ltd
Industry: Hospitality
Job Functions: Marketing, Creative Advertising
Job Posted on: April 2018
Job description :
Organization: Far East Hospitality Management (S) Pte Ltd
Industry: Hospitality
Job Functions: Marketing, Creative Advertising
Job Posted on: April 2018
Job description :
- Provide strategic direction and execution of all communication materials for the assigned portfolios Maintain and refresh the branding and visual identity guidelines of the assigned brand. Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials (online & offline) and activities.
- Conduct market research on competitive services and firms. Develop and maintain content including videos and photographs of assigned portfolios on company’s website and where required.
- Create and update collaterals, presentations, brochures, product sheets, fact sheets, case studies, white papers, web contents, newsletters, signage, ads and sales tools. Create various marketing materials to be used across various media platforms, developing creative concepts for consideration.
- Develop and execute social media strategies that help to promote the respective brands, promote their offerings and develop advocates. Explore, recommend, use and optimize communication methods, vehicles and technologies to engage audiences and market segment.
Kellogg’s Media Manager
Job title: Media Manager
Organization: Kellogg’s
Industry: Consumer Goods, Food Production
Job Functions: Marketing
Job Posted on: April 2018
Job description :
The Kellogg’s company is one of the world’s leading food companies, providing nutritious breakfast solutions (e.g. breakfast cereals) and snacks (e.g. chips, snack bars) in over 180 countries. In Asia Pacific and Africa, our footprint is across more than 10 countries including ANZ, India, SEA, Japan, Korea, China, and sub-Saharan African countries.
Digital landscape has been changing rapidly and with more consumers logging onto the digital space, the big data world is influencing both insights and execution. To accelerate learning in this space, the right infrastructure, team and agency partners are required decode the rapidly evolving consumer behaviors and leverage advanced media solutions to help develop successful brands, products and contents.
Hence, we have created this new position – Digital Manager to cover the existing and new spectrum of both media and content. In this position, you will report to APAC director for Digital acceleration, media and analytics. The job essentially covers three areas:
Infrastructure– Developing the right infrastructure to enable agile media and content optimization
Innovate – Drive new thinking in the area of leveraging digital data to drive footfalls to our preferred customers.
Media specialist - Lead the ASEAN and Japan Media strategy and execution with partners
Insight mining – Leverage search back approach to drive consumer insights to win in breakfast and snacking occasions for our brands.
Organization: Kellogg’s
Industry: Consumer Goods, Food Production
Job Functions: Marketing
Job Posted on: April 2018
Job description :
The Kellogg’s company is one of the world’s leading food companies, providing nutritious breakfast solutions (e.g. breakfast cereals) and snacks (e.g. chips, snack bars) in over 180 countries. In Asia Pacific and Africa, our footprint is across more than 10 countries including ANZ, India, SEA, Japan, Korea, China, and sub-Saharan African countries.
Digital landscape has been changing rapidly and with more consumers logging onto the digital space, the big data world is influencing both insights and execution. To accelerate learning in this space, the right infrastructure, team and agency partners are required decode the rapidly evolving consumer behaviors and leverage advanced media solutions to help develop successful brands, products and contents.
Hence, we have created this new position – Digital Manager to cover the existing and new spectrum of both media and content. In this position, you will report to APAC director for Digital acceleration, media and analytics. The job essentially covers three areas:
Infrastructure– Developing the right infrastructure to enable agile media and content optimization
Innovate – Drive new thinking in the area of leveraging digital data to drive footfalls to our preferred customers.
Media specialist - Lead the ASEAN and Japan Media strategy and execution with partners
Insight mining – Leverage search back approach to drive consumer insights to win in breakfast and snacking occasions for our brands.
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