Social Media Marketing Manager

Job Description

Founded in 2008, Airbnb's mission is to create a world where people can belong through healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb's accommodation marketplace provides access to 5+ million unique places to stay in more than 81,000 cities and 191 countries. With Experiences, Airbnb offers unprecedented access to local communities and interests through 15,000 unique, handcrafted activities run by hosts across 1,000+ cities around the world. Airbnb's people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates.
It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values.

Reporting to the Senior Marketing Manager, APAC the Social Marketing Manager, APAC is responsible for driving the content strategy and framework for the regional and local social marketing team. This position requires a balance of social first creative thinking, writing, design and execution as well as superior stakeholder management. The person will have a perfect command of brand writing and storytelling that is centred on the community.

Responsibilities
Social content development
• Partner with key stakeholders to drive the establishment of the strategic approach to social media content that aligns with Airbnb's global vision and marketing plans, but is tailored to the regional/local business needs, culture, trends and platforms.

• Use your passion for social marketing and Airbnb to create content that aligns with our global marketing priorities.

• Ability to take globally created content frameworks and adapt them to regional and local nuances to ensure relevancy and engagement with audiences.

• Understand the consumer journey and have the ability to create content that is relevant at different stages.

• Develop and distribute content tailored to specific channels, understanding how different narratives can be brought to life on different platforms.

• Provide timely, relevant and engaging updates to the regional marketing teams around social content opportunities and performance; best practice; and country nuances to help amplify existing work whilst also demonstrating the value of social content.

• Drive and implement the creation of influencer marketing strategies and identify opportunities for further amplification of content created.

• Partner with internal and external resources, agencies, publishers, and producers, and involve the Airbnb community in a collaborative content production process to scale content capabilities and output. Cross-functional collaboration

• Work closely with key stakeholders across all geographies to ensure knowledge sharing and close collaboration between functions.

• Partner with global team members to implement strategy, content creation and publishing processes including

Summary
Cross-functional collaboration

• Work closely with key stakeholders across all geographies to ensure knowledge sharing and close collaboration between functions.

• Partner with global team members to implement strategy, content creation and publishing processes including collaboration, workflow, tools (CMS, analytics), and framework for localization.

• Identify further opportunities for collaboration that ladder up to strategic business priorities.

• Be the champion for trend spotting and social media innovation. Establish a strategy for driving innovation and adoption on emerging content and social platforms and tools across APAC to maximize business impact.

Team Management

• Directly manage and coach the Social Marketing Manager to ensure that their work is fulfilling and opportunities for growth are identified.

• Work closely with marketing managers in each market to create locally relevant content that ladders up to broader business goals.

Requirements
-10+ years experience in social marketing at an online travel related company as part of a marketing or comms team.

-An eye for detail and a quick wit — believing that typos, sounding robotic, and generic content is totally unacceptable.

•A passion for people and storytelling through multiple media types; 'community' isn't a marketing word to you —it's your core belief - and you know how to get the most out of it.

• Proactive self-starter who is comfortable in a fast moving, fluid environment.

• Hands-on and demonstrable experience of crafting and leading social media content, from initial brief through to implementation and iteration.

• High level of understanding of the social media universe, including experience with YouTube, Facebook, Twitter, Instagram, Pinterest (and others), as well as social listening tools.

• Experience in social media analytics tools (including listening) and social media content management tools.

• Proven ability to meet deadlines and work on multiple projects.

• Experience in influencer marketing is preferred. -Solid organisational skills, excellent verbal, written, and interpersonal skills, able to calmly and confidently communicate with all levels of the organization and with external parties.

• Experience working in a regional team as part of a global organisation and collaborating across multiple geographies.

• Fluent in English and preferably proficient in one other language for the region they serve.

• Passion for Airbnb, travel and possesses an entrepreneurial spirit and strong problem solving skills.

Unspoken : Power and politicking

Part I: Power

A famous philosopher, Plato, once said, “One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors”.

There are five bases of power, such as (i) coercive power, (ii) reward power, (iii) legitimate power, (iv) expert power, and (v) referent power (Robbins & Judge, 2013).

Coercive power derives from the fear of negative results due to failure to comply. It can appear in many forms, which includes infliction of physical and emotional pain, restriction of privileges, or controlling of basic psychological and safety needs. Coercive power does not necessarily be a downward influence, but it can take place laterally or upwards as well (Robbins & Judge, 2013). For example, if the subordinate has criminal evidence of his supervisor, the subordinate can coerce the supervisor into providing a promotion or salary increase without due cause.

Reward power, on the other hand, is the opposite of coercive power as reward power focuses on the ability to offer rewards, which often result in higher job satisfaction and improved job performance (Ward, 2001). Rewards can be tangible such as salary increases and bonuses, or intangible such as recognition, preferred work assignments and shifts (Goodwin, 2004; Robbins & Judge, 2013).

Legitimate power represents the formal authority based on the organisation’s structure hierarchy (Robbins & Judge, 2013). For legitimate power to take place, the target must believe that the powerholder has the authority or right to prescribe a specific behaviour (Carson et al., 1993).

Expert power derives from the perceived expertise, experience or knowledge of the powerholder (Humphreys et al., 2009). It is a form of personal power that comes from an individual’s unique abilities. For example, a Director of Food and Beverage depends on the expertise of the Executive Chef to design a new menu to attract new diners. Although the Director of Food and Beverage is the overall in-charge of the food and beverage operations, he may not have the expertise of creating new recipes or dishes for the restaurant. Expert power can also derive from past knowledge and experience of having done it before (Humphreys et al., 2009). Having such critical past information creates a dependency on the power holder to effectively achieve the goals.

Lastly, referent power refers to the influence of a powerholder due to his desirable resources or personal traits (Robbins & Judge, 2013). Referent powerholders frequently relies on charisma rather than authority or participation to influence (Yukl, 1989). As supported by Greenberg (2005), charismatic leaders are highly influential and inspire others to do things.

Interestingly, it is worthy to note that power and leadership are not the same (Goodwin, 2004). Power is different from leadership in three areas: (i) leadership requires a common goal while power requires dependency, (ii) leadership focuses on downwards influence while power can work laterally and upwards as well, and lastly, (iii) leadership focuses on styles while power focuses on techniques to gain compliance (Robbins & Judge, 2013). Furthermore, Goodwin (2004) explains that powerholders are not necessarily leaders, but leadership frequently implies power as they are characterised by asserting influence over the outcome.

As indicated by Robbins & Judge (2013), the most critical aspect of power is dependency, which is described as someone having to rely on another person for a unique type of support. This is further supported by Emerson (2007) who states that power is implicitly granted when there is dependence on the other. For example, in many organisations, promotions and salary increases are often dependent on the immediate supervisor’s approval. According to Robbins & Judge (2013), three factors create dependency, being the importance of the resource, the non-substitutability of the resource, and the scarcity of the resource. For example, although the General Manager of the hotel has the highest authority and legitimate power, he is also heavily dependent on the Hotel Manager to run the daily operations of the hotel in order for him to focus on the more strategic goals of the hotel. 

Secondly, when a resource is non-substitutable, the organisation will have a competitive advantage over the rest (Hillman et al., 2009). Lastly, the idea of scarcity can be drawn from the seminal work of Pfeffer & Salancik (1978). According to Pfeffer & Salancik (1978), the more critical and scarce the resources are, the more power and control the holder has over others. To counter the effect of dependency, Pfeffer & Salancik (1978) suggested two methods. Firstly, a person can buffer the dependency by developing a substitute as a replacement for the resource. Secondly, a person can consider diversification to reduce the reliance on the resource.

Part II: Politicking
With power, comes politics and everyone differ in their political skill (Robbins & Judge, 2013). As explained by Robbins & Judge (2013), political behaviour consists of activities that are not required as part of an individual’s formal role but attempts to use some form of power bases to influence decision making. In a research paper by Buchanan (2008), it was reported that most managers perceive political behaviour as necessary, and political tactics such as networking, making friends with power brokers, bending the rules and self-promotion were common. On the other hand, dysfunctional behaviours were also identified such as misinformation, spreading rumours and blackmailing were rare, but not unknown. Political behaviour can be influenced by individual factors, such as high Machiavellian personality, and organisational factors, such as role ambiguity, which could lead to higher politicking outcome (Biberman, 1985; Ham & Vonk, 2011; Robbins and Judge, 2013).

Robbins & Judge (2013) identified nine power tactics that can adopted to influence decision making being (i) rational persuasion, (ii) consultations, (iii) legitimacy, (iv) personal appeals, (v) ingratiation, (vi) inspirational appeals, (vii) coalitions, (viii) exchange, and (ix) pressure. Firstly, rational persuasion is the ability to present logical arguments and factual data to support a claim to be reasonable. Secondly, consultation involves the target in making joint decisions so as to get his buy-in in the idea. These two methods are the most effective if the target is highly committed to the outcome of the decision-making process. However, if the decision-making process is routine at best, legitimacy is often used to rely on one’s authority position. Within the nine tactics, there are softer approaches that appeal to the emotions of others. For example, personal appeal uses friendship or loyalty to ask for compliance whereby ingratiation uses praises and flattery to build rapport before making a request. Also, inspiration appeals stir the emotional aspect of the target’s needs, values and beliefs and coalition involves enlisting the help of others to persuade the target to give in. To add on, an exchange is another method that benefits the target in the exchange following a request. Lastly, the least effective method is pressure, which is to use threats and warnings to coerce the target, which could easily backfire due to the negative effect on employees’ satisfaction and commitment (Carson et al., 1993).

The outcome of political behaviour can be favourable with rewards or avoiding punishment, but for most people who have moderate or low political skills, they may be unwilling to play the political game. Based on research findings, it was concluded that perceptions of office politics could negatively affect job satisfaction, increased anxiety and stress for the employee, reduced in performance, and increase in turnover (Ferris et al., 1996). Eisenhardt & Bourgeois III (1988) further supported the claim that office politics can lead to communication barriers, creating inflexibilities, restricting information flow and consuming time. In addition, Ashforth & Lee (1990) also shared in their research that when employees see politics as a threat, they may display any of the 14 defensive behaviours such as (i) overconforming, (ii) passing the buck, (iii) playing dumb, (iv) depersonalising, (v) smoothing and stretching, (vi) stalling, (vii) buffing, (viii) playing safe, (ix) justifying, (x) scapegoating, (xi) misrepresenting, (xii) escalating commitment, (xiii) resisting change, and (xiv) protecting turf. These behaviours lead to the process of people attempting to control the impression of other through impression management techniques such as conformity, favours, excuses, apologies, self-promotion, enhancement, flattery and exemplification (Robbins & Judge, 2013).

Conclusion
In conclusion, power and politicking practices are common in the workplace but often unspoken. As the old saying goes, “In the land of the blind, the one-eyed man is king!”. Therefore, it is essential to identify the type of power base that one has in the organisation, before deciding which politicking method to adopt to achieve one’s goal in the company. Which of the above have you encountered in your workplace? (Which is a politically correct way of phrasing, “Which of the above methods have you cleverly or unscrupulously manipulated in your workplace?) – Just kidding. =P

-Richmond Kok

Hotelier by day, student by night

Manager, Yield, TripAdvisor

TripAdvisor is seeking an intellectually curious individual who is eager to dive into various advertising yield and optimization challenges in our digital advertising business. The Manager, Yield Strategy & Analytics will serve the Revenue Operations and Advertising Revenue teams through actionable intelligence, rigorous data management, and insightful data analysis. They will partner with internal stakeholders to provide data-driven recommendations to drive maximum revenue yield.

The Yield Strategy and Analytics team is tasked with growing gross and net revenue across TripAdvisor’s advertising business and passionate about using data to solve problems. The candidate will also work cross-functionally to drive profitability. This will include working with Operations, Product Management, and Sales on strategic initiatives, pricing new products to maximize gross and net revenue, and trend analysis to inform TripAdvisor’s product yield strategies.

What You’ll Do:

• Develop yield solutions and recommendations to drive maximum revenue potential, specifically focused on the indirect display business
• Define the product vision, strategy, and development roadmap for ad yield and data within TripAdvisor’s digital advertising business in collaboration with the Ad Operations, Ad Technology, and Programmatic Teams
• Act as owner and decision-maker of programmatic yield optimizations, rate cards adjustments,and day-to-day programmatic revenue performance
• Responsible for data reconciliation and quality assurance across direct and programmatic data sources, including the creation of necessary data requirements, policies, and processes to ensure automation, accuracy, and efficiencies
• Develop quantitative analysis, ad hoc reports, models, and A/B tests to support advertising decisions
• Maintain strong understanding of ad platforms, data sources, and revenue operations workflow, relying on these various inputs to develop data-driven recommendations for improving yield or operational efficiencies
• Provide key business insights to leadership based on sales performance trends
• Drive cross-company awareness and education of the outcomes and value from the Yield Strategy & Analytics team’s work
• Partner with Business Development and Sales to develop & execute on innovative strategies for advertising clients as well as publisher partners
• Manage deal economics, media allocation, and advertiser KPIs
• Stay up-to-date and inform team on all new IAB and other industry standards
• Develop client insights, reporting, and analysis to inform and execute new business and operational strategies

What You’ll Need:

• BA/BS degree in Economics, Mathematics, or equivalent practical experience
• 5 to 8 years of digital advertising or yield experience
• Strong analytical skills and ability to clearly synthesize large data sets
• Proficiency in complexities of digital advertising marketplace, including both direct and programmatic channels
• Experience with Excel, SQL queries, Google Analytics/Omniture, and business intelligence tools (Tableau, DOMO, Qlik, etc.)
• Deep familiarity with ad-serving platforms (Google Ad Manager, FreeWheel, etc.) and order management systems (FatTail Adbook, Operative, etc.)

#LI-LD1

Yield Manager AdTheorent

Position Overview:
As a Yield Manager, you will be responsible for the performance optimization of client campaigns, utilizing our technology platform in an RTB environment. A main goal is to develop a deep understanding of human behavior on devices to drive engagement and awareness with brands.

Responsibilities Include:

• Become a subject matter expert in programmatic advertising
• Combine data analysis and client feedback to execute and optimize advertising campaigns based on client objectives
• Develop actionable insights and make recommendations to internal Sales and Account teams which will be communicated externally to clients and agencies
• Work with Data Science team to gather trends and campaign specific insights to improve performance for campaigns and technology platform
• Contribute to the development of best practices for Yield team (e.g.; campaign management and performance optimization)
• Provide and monitor reporting on a frequent basis to ensure optimal delivery and performance of campaigns

Requirements:

• 1-3 years of experience in online media, search, affiliate, or high-frequency trading
• Degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, Business, or four years experience in a quantitative role
• Fluent in excel with a proven background of creative problem-solving techniques
• Understanding of SQL and data extraction is a plus, willingness to learn is a must
• Exceptional and proven skills to solve quantitative puzzles
• Desire to effectively communicate and collaborate across departments
• Ability to effectively manage multiple priorities and deadlines with strong attention to detail
• High level knowledge of ad server technology, user-level data, media attribution, and general digital media tracking/data landscape
• Working knowledge of campaign management via RTB and exchange environments is a major plus
• Ability to learn and adapt in dynamic, high-growth environment
• Experience in six sigma or statistical control processes is a plus

We offer full health coverage, generous PTO, great office culture.

We are an Equal Opportunity Employer.

Manager, Programmatic Operations and Yield, Cheddar

Cheddar is a live Post Cable Network focused on covering the most innovative products, technologies, and services transforming our lives. Our mission is to provide information and utility on the platforms that matter for our users. Cheddar has two live broadcast networks across many platforms, including Sling, DirecTV Now, and Samsung TVPlus.

In June 2019, Cheddar was acquired by Altice USA, which not only broadened our news portfolio to include News12 and i24, but it opened Cheddar up to a new world of data-driven advertising opportunities (via a4) across even more platforms including linear TV. Cheddar now has the ability to target specific household audiences across all screens. Cheddar’s team is growing, our products are diversifying, and infrastructure is becoming more complex - at an extremely fast pace.

Cheddar is seeking an experienced Manager to manage Cheddar’s ad operations business across all display and video ad channels: Cheddar’s O&O apps, our network OTT distribution partners, CheddarU’s DOOH on-campus network, RateMyProfessors.com, News12.com. The right candidate will be a versatile ad ops leader with experience with both the technical and yield optimization aspects of video ad serving, live SSAI executions, and exchange monetization (display and CTV environments). This individual is a self-starter, likes navigating ambiguity and solving puzzles and most importantly drives value for the business.

• Works with all of the revenue channels both at AUSA and a4 to ensure that the post-sale processes are optimized and carried out efficiently and without error.
• Manage partnerships with Display & OTT demand sources to increase automated selling opportunities across Cheddar’s distribution platforms
• Support programmatic partner on-boarding and certification of new digital advertising products across platforms, devices and points of distribution for web, mobile web, mobile apps, and OTT products
• Support maintenance of programmatic revenue model to forecast CPM and revenue delivery for financial budgeting and pacing
• Assist with answering inbound sales requests
• Maintain ad taxonomy, ad specs and one-sheeters
• Develop and implement the processes needed to ensure that all customer campaigns and fulfilled, recognized and optimized.
• Review escalated ad delivery issues, working with Cheddar & vendor teams to quickly resolve & minimize revenue impact
• Stay abreast of changes in industry and where competitors are leading, and help establish Cheddar as a leader and innovator in video news

• 3-5 years experience in digital ad operations at a publisher, ad tech company, ad agency or ad network
• Experience with digital display and video inventory on all platforms web, mobile, app and OTT/ CTV platforms
• Familiarity with live streaming DAI (SSAI)
• Comprehension of digital video formats (VAST and VPAID)
• Familiarity with DSPs, SSPs, Agency Trading Desks, and Private Marketplaces; understanding of best practices in monetizing ad revenue across partners/exchanges
• Ability to initiate and maintain partner relationships, assess partnership viability and growth opportunities, & navigate deals
• Previous experience partnering with or leading successful partnerships with RTB/exchanges
• Experience with DFP/Freewheel and digital ad serving tools for video and display
• Experience with the start-up culture or an organization experiencing rapid growth and diversification
• High level of proficiency with Excel
• Experience with workflow, contract mgmt, and reporting tools

Associate Manager, Programmatic Operations, CBS Interactive

REF#: 34284

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: San Francisco, CA

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

References

Visible links

• https://www.themuse.com/companies/cbsinteractive
• https://www.instagram.com/cbsinteractive/?hl=en
• https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ

DESCRIPTION:

Role Details:

CBS Interactive is looking for an energetic, self-motivated, and detail oriented Associate Partnerships Manager. As part of the Programmatic Revenue team, the Associate Manager will implement, analyze and optimize strategic partnerships to maximize revenue and effectiveness of several CBSi ad initiatives. This person will work closely with Ad Operations, Yield and Finance teams, and select vendors to drive the success of our ad display, video, native and mobile Programmatic Sales and Exchange program.

Your Day-to-Day:

• Manage components of CBSi’s Exchange program utilizing strong analytical and account management skills, operations agility and strict attention to detail
• Implementation and optimization of Exchange partners’ advertising initiatives
• Programmatic deal creation, analysis, and reporting
• Sales order management via use of Operative business management software
• Ad trafficking and optimization of performance-based campaigns in Google Ad Manager/DFP ad server
• Continuously work to improve efficiency and effectiveness of aforementioned programs
• Provide back up support for other Programmatic team initiatives pertaining to the utilization of remnant online ad inventory

QUALIFICATIONS:

What you bring to the team:

You have -

• 1-3+ years of experience in digital ad operations, digital marketing, or planning with a proven track record of developing and implementing display and/or digital marketing programs.
• Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
• Effective time management skills - ability to prioritize and meet deadlines
• Expertise using Google GAM/DFP, Salesforce & Operative order systems.
• Advanced MS Excel skills, knowledge of relational databases, SQL or R/Python a plus
• Strong analytical/quantitative skills and the ability to draw insights from large datasets with minimal support
• Ability to thrive in a small, intense, and high growth environment
• Bachelor's degree relevant to this position required.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Programmatic Yield Manager, Dictionary.com

The Programmatic Yield Manager has a tremendous impact. Using out-of-the-box thinking and a consistent track record, this team member grows our business by continuously optimizing revenue yield and working closely with Dictionary.com’s strategic monetization partnerships.

Responsibilities

• Continuously optimize ad stack, pricing and targeting strategies to maximize revenue for properties with over 70 million monthly uniques
• Boldly experiment with price floor strategies and SSP inventory management
• Determine best use of, test and optimize emerging programmatic ad products such as server and client header bidding, PWA and AMP platforms
• Understand and react to market trends in an RTB environment
• Partner with product and engineering teams to achieve maximum revenue optimizing ad layout (unit types and viewability) and integrate necessary ad tech solutions
• Collaborate with strategic partners to identify and execute optimization opportunities
• Work alongside leadership to develop our programmatic direct channel/business
• Manage all aspects of ad operations within DFP, SSP and Header Bidding environments
• Support our Finance team in monthly closing statements

Requirements

• 2 years of ad operations, trafficking and programmatic experience
• Experience with mobile web, app and international revenue operations
• Understanding of DFP and top SSP environments required; understanding of header bidding landscape preferred
• Proven track record of reaching and exceeding revenue goals
• Experience in analytical tool sets, including Excel and Tableau
• Comfort with presenting to partners
• Excellent communication skills
• Natural curiosity balanced with the ability to manage risks
• Troubleshooting and problem-solving skills
• Bachelor’s degree, preferably in a quantitative or technical field

Who We Are

Dictionary.com is committed to eliminating anxiety with the English language through simple, expertly crafted definitions, the perfect synonyms, and rich narratives about the intersection of words and culture. We are the leading digital source for everything related to words and their meanings, with 70 million monthly users and 100 million app installs. We believe words are core to the human experience, and as such, we’ve made it our mission to deliver the best dictionary and thesaurus imaginable to the largest audience possible.

The Dictionary.com team exudes energy and a passion for words and language and is driven to invest in the people and products that will propel Dictionary.com forward another 20+ years.

Connections and Media Activation Manager (APAC) AirBnb

Airbnb’s marketing organization are storytellers, creators and relentless community champions, responsible for sharing the Airbnb love around the world by creating magical, memorable, shareable experiences that inspire and grow our community.

As a Connections & Media Activation Manager, APAC you will be able to see across all altitudes. You will be fundamental in visualising the impact that our holistic activity has on audiences. You will create Connections strategies and principles by which we operate, advise on the finer details of our plans and ultimately drive effectiveness and efficiency.

To do this will require close collaboration with teams across Airbnb as well with external agencies and media partners. Success in this role means crafting innovative strategies and delivering a cohesive consumer journey experience which will translate into brand and business impact.

What will be your key responsibilities?

• Have end to end ownership of APAC campaigns from development of connections strategy through to tactical planning, execution and reporting
• Create connections strategies and principles that are rooted in consumer insights and bring cohesiveness to the message and channel. Have a keen eye on best to leverage channels to enhance the creative story and influence asset and message creation
• Create consumer journey ecosystems which tap into the best channels to deliver the optimal message at the right time
• Manage planning decisions such as channel selection, investment allocation and KPI setting
• Maintain excellence in activation and track holistic impact of campaign across all key metrics
• Identify innovation opportunities and bring fresh thinking to ensure Airbnb is leveraging media in the most surprising and provocative ways
• Foster an environment for cross-departmental collaboration by working effectively with Regional Marketing, Performance Marketing, Creative, Finance, Public Policy, and Comms teams
• Drive valuable outputs from our media agency and have a close working relationship with our creative agency and media partners

Qualifications

• Passion for travel and all things Airbnb. Experience hosting on the site is a huge plus.
• 8+ years experience at interactive, advertising or media agencies and/or experience managing media planning/buying for a brand—preferably in the consumer internet space in travel, design, technology, or lifestyle brands.
• Ability to lead plan development from beginning to end with little oversight. Must be able to think at a high altitude but also dive into the details.
• In-depth knowledge of the efficacy of all media channels, with a proven track record in offline media along with social and digital media.
• Deep understanding of market trends across APAC - hands on experience in Australia, India, Japan or S. Korea and plus.
• Fluency with brand measurement metrics and analytics.
• Ability to lead, influence and work across organizational boundaries with a track record of building excellent relationships with a broad range of peers and executives across global markets.