Amazon Marketing Manager

DESCRIPTION

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We're looking for a creative, results-driven and customer obsessed Senior Marketing Manager where you will start with the customer in mind, work backwards, leverage data and optimize processes, to further drive awareness, purchase and loyalty for Amazon. You will continuously review the toolbox needed to grow internal and external traffic and conversion for our products and services in a way that meets our business objectives. Operationally, you will liaise with multiple teams within Amazon, including traffic, customer insights to execute on the strategy defined, while building great business relationships with some of Amazon's top brands.

Your responsibilities will include:
· Responsible for updating on-site content and merchandising across key categories
· Work with brands to develop and set up key marketing campaigns
· Setting and implementing strategies to grow internal and external traffic to our products, and improve conversion rate, to maximize sales and downstream value to Amazon.
· Building and maintaining reporting to measure and optimize the acquisition model; working closely with Finance, Product Management and Instock teams to explain impact of model defined.
· Partnering with other internal Amazon teams to ensure successful implementation of all marketing related tools, including understanding barriers to automation and building use cases and solutions to manual work
· Owning and taking action at all operational steps needed for the successful functioning of the tools identified (i.e. feedback, systematic updates, coordination, etc).
· Reviewing product launch processes, identifying gaps and improvements and overall increasing our speed to launch new selection.
· Identifying key customer insights to increase brand relevance, and accelerate customer acquisition and loyalty, using both quantitative and qualitative data.
· Owning customer experience including content auditing, catalog quality and assisting with product launch related language-specific tasks (e.g. review keywords, messaging, etc).
· Maintain a balance between commercial, customer and editorial requirements
Amazon is a company that is ‘Customer Obsessed’ and your role is to be the champion of the customer experience and to ensure we have fresh and engaging content on our site. Our environment is fast-paced and you need to be flexible, detail-oriented, and someone who thrives in ambiguity


BASIC QUALIFICATIONS

· Proven 4-6+ years marketing experience in consumer digital marketing and/or site-merchandising in a fast-moving business, strong intuition for good customer experience and messaging
· Experience in arranging visual merchandizing plans with vendors and handling multiple projects at once
· Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills and basic knowledge of HTML and XML
· Ability to collaborate successfully with internal teams and deliver results
· Process-oriented mindset
· Proven bias for action and ability to prioritize and learn quickly
· Great communication, organizational and stakeholder management skills

PREFERRED QUALIFICATIONS

· Experience in either online, retail or e-commerce business is a strong plus
· Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations.
· Strong drive for results, with the ability to manage independently and take calculated risks ambitious to get the job done.
· Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.

Amazon Senior Online Program Marketing Manager

DESCRIPTION

Amazon Web Services (AWS) provides companies of all sizes with an infrastructure web services platform in the cloud (“cloud computing”). Customers across Asia Pacific (APAC), as well as hundreds of thousands of customers in more than 190 countries are able to use compute power, storage, and many other services – gaining access to a suite of elastic IT infrastructure services as your business demands them.

AWS is seeking an innovative, self-directed Senior Online Programs and Campaign Marketing Manager with proven ability to produce an exceptional user experience in virtual event programming and digital campaign execution

The role and responsibilities include strategy creation and demand generation content for virtual event execution, creation of video, customer emails, media banners and social channel posts. The program manager will collaborate with numerous AWS marketing team globally and work with cross functional teams like solution architect, business development, partners, and 3rd party vendors. He or she will build a virtual program-aligned calendar, define objectives and deliver world class virtual event experience to our customers and prospects.

Responsibilities:
· Create and successfully drive awareness, adoption, and usage of AWS through innovative, scalable and leveragable platform programs - including marquee virtual platform conferences, webinar series, and customer reference programs.
· Define the program strategy, goals and align stakeholders in the different geos.
· Craft and develop compelling messaging and tools focused on customers (solution videos, customer success stories,etc.) for use on the web, at live events and in customer facing programs.
· Collaborate closely with cross functional and regional teams to design and implement programs that positively impacts business growth and enhance AWS reputation.
· Manage and establish best practice processes for all digital and social media presences
· Drive success for digital marketing efforts through SEO, SEM, web analytics, social media monitoring and demand generation programs.


The successful candidate will need to be a motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business. He/She needs to be organized and programmatic in his/her approach, comfortable in managing multiple projects, and thrives in a high-pressure and fast paced environment. With a strong desire to roll up his/her sleeves with extensive hands-on experience in managing and promoting online events. Experience in leveraging a variety of digital channels will help ensure success for this position. The candidate must enjoy working with internal and external contacts and should be detail-oriented, results driven, take ownership seriously, and be customer obsessed. The right candidate should demonstrates an unbridled passion for technology and shown entrepreneurial spirit.


BASIC QUALIFICATIONS

· 6 - 12 years of work experience, preferably in marketing, marketing communications and/or digital/high-technology companies/product.
· Demonstrated success in programs and campaign execution, and/or project management.
· A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results, driving marketing programs to ROI metrics.
· Exceptional written/verbal communication and time management skills.
· Quick-learner with the demonstrated ability to prioritize.
· Ability to work independently and autonomously.
· Bachelor’s degree in business, marketing, technology, or relevant field of study.
· Fluency in English.

PREFERRED QUALIFICATIONS

· Experience working in a fast-paced and highly cross-functional organization.
· Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast.

Amazon Campaign Marketing Manager

Program & Campaign Marketing Manager - APAC Amazon Web Services
Summary
Job Description
Description
The APAC Marketing Program Manager will work closely with the business development and regional marketing team to build world class content into every aspect of the customer journey. As a key member of the Marketing team, the APAC Marketing Program Manager will define and execute the campaign and program strategy to drive awareness and signups, and drive product engagement with existing customers. The ideal candidate will have a senior marketing background and a proven ability to work independently and manage cross-functionally to deliver a rich pipeline of content.
Responsibilities
• Design and develop the campaign and program strategy that supports and complements existing marketing plans, tactical and long-term.
• Create and execute the campaign and program that drives both top-of-funnel growth well as adoption of new features and best practices for the geos.
• Work with cross-functional team that includes blog posts, landing pages, infographics, customer case studies, white papers, videos, code samples, surveys and more to support awareness, thought leadership, and demand generation efforts and overall business objectives.
• Align closely with business development, product marketing and field marketing to design content into the customer journey.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to the AWS website
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile and video.
• Integration of content activities within traditional marketing campaigns.
• Creatively re-purpose existing content into alternative formats to market through different channels

• Constantly monitor content effectiveness, establish key analytics and success metrics and continuously refine the strategy as needed. 

Basic Qualifications 

• 5 - 10 years of work experience, preferably in marketing, marketing communications and/or digital/high-technology companies/product. 

• Demonstrated success in programs and campaign execution, and/or project management. 

• A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results, driving marketing programs to ROI metrics. 

• Exceptional written/verbal communication and time management skills. 

• Quick-learner with the demonstrated ability to prioritize. 

• Ability to work independently and autonomously. 

• Degree qualifications (Bachelors or Masters Degree in relevant subject); MBA a plus 

• Fluency in English.

Preferred Qualifications 

• Be a natural team player and have a desire to work with others for broader success. 

• Be able to operate successfully in a rapidly changing, ambiguous and undefined environment. 

• Be hands-on supporting the team to deliver to success 

• Metrics/R01 focused and knows how to generate leads & track to closed loop. 

• Understands sales & marketing integration. 

• Clear understanding of the marketing mix and how to build and deliver integrated marketing campaigns and programs. 

• Has implemented marketing strategies and produced the associated marketing programs & materials with proven results.

The resilience advantage

The Resilience Advantage by Margie Warrell 

In the grim backdrop of COVID-19 since December 2019, controlling the spread of the viral pandemic and lockdowns completely overhauled our habits and how we worked. No one is spared in the sprawling economic effect. Margie, who is the author of 5 best selling books, an advocate for gender equality, women in leadership and women's empowerment, was an invited speaker in our workforce and shared key principles on how to turn around a bad situation into one that you can glean from.


When we are feeling the impact of all that is going on, Be radically disciple in managing ourselves. Our circumstances don't have the power to determine how we are going to show up to the world. We emote before we reason, we cannot control our circumstances and our immediate feelings. We can regulate our emotions.

Extracted from Margie web podcast here :
1) Double down on what strengthens you. 
Stand guard against things that fuels anxiety and stress.
Prioritise mentally what is most important to get done. What strengthens you. Feeds my soul.
Guard our time.
Be careful not to let our time to be wasted sucked in.

2)  Stand guard on your energy. Positive energy in and positive energy out!
"We are 100% responsible for the energy you put out and the energy we let in" - Oprah
Be careful of where you are putting your energy, It expands.
Setup firm boundaries for yourself
"Catastrophizing"
"Fearcasting"
"What ifs"

3) Anchor yourself on your core values.
We know who we are, I can control who I am, and who I am being. What others can count on me for.
Who do we want to be?  Someone who is lifts other people up. Someone who makes others feel valued and taken care of.
The idea of self-certainly, and you can be that person for yourself!

Ellen Lange, a professor of positive psychology and mindfulness at Harvard University;

"There is always a way to turn things into a win."

Other Notes 

• We often underestimate our ability to deal with difficult situations challenges. We have a greater capacity for life. Trust more in our innate capacity to deal with life. Choose the path of faith over fear. 
• Remember that emotions are contagious. Don't spread your stress!
• Be agile and flexible. 
• Denial, resistance, fighting against reality is an energy waster. Letting go of attachment faster allows energy to flow in another direction. 
• We only need to deal with one moment at the time. 

How do I need to show up today?