Kelloggs Company Insights & Planning

Job title: Manager – Insights & Planning
Organization: Kellogg Company
Industry: Consumer Goods, Food Production
Job Functions: Marketing
Job Posted on: June 2018

Job description:
Grow with us as an enthusiastic Manager Insights and Planning. As a consumer focused organisation, we need a passionate consumer advocate to turn insights into research paths. You will partner with the commercial team to understand our consumers and their relationships with our brands. If you have tenacity, resilience, determination and drive then this is the role for you!

Responsibilities (WHAT WILL I BE DOING?)
To be part of our success as an Innovation Manager, you will: -

• Providing powerful and relevant insights that will help grow our brands and our business, alongside interpreting, assessing and communicating consumer response to our marketing initiatives, activities and ideas.
• Working closely with the assigned business team and will be expected to become respected as the expert in consumer understanding, with a focus on adult cereal market.
• Negotiating with and influencing your key stakeholders as required.
• Using and maximising Kellogg’s internal knowledge to be pro-active in providing better business solutions to the overall business.
• Initiating and managing market research aimed at generating consumer and customer insights and trends (concept development, ideation and concept/product/copy testing).
• Providing guidance and training to business teams on market research techniques and analytical tools - Analyse, interpret, recommend, communicate opportunities and learning and their implications

Requirements :
As well as a hunger to succeed and grow as an Insights and Planning Manager, you must be able to meet the following:

• Passion for insights, statistics and marketing, always questioning why and providing intelligent insights and creative ideology.
• Demonstrated Insights and Research experience (preferably within an FMCG environment).
• Consumer/Shopper/Customer insights to business situation.
• Leadership Skills ( envision and set direction on projects and execute with excellence).
• Previous exposure to syndicated sales analysis and statistics.
• Excellent project and time management skills, as well as strong verbal and written skills.
• Excellent leadership and team interaction skills which will allow maximum influence on the business operations.
• Travel within the region will be required (spanning markets from Australia to South Africa).
• Any post-graduate degree (MBA is an advantage).
• At least 7 years experience in Research & Analytics either with a research company or on the client side.
• Hands on experience in running different types of research studies is critical. The candidate should have research interest in both qualitative and quantitative methods.
• No Relocation assistance.

Retrieved on 16 June 2018

Source: LinkedIn