Monday, April 1, 2019

Accenture ASEAN Digital Marketing & Content Strategist (Singapore)

Accenture ASEAN Digital Marketing & Content Strategist (Singapore)

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics.
Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits.
Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes.
We build, deploy, maintain and scale marketing solutions that reduce complexity and cost.
Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
Offer our clients end to end solutions and services in Customer Data Management and Analytics, Customer Experience Management, Content Services, Digital Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing Technology Services, Marketing Transformation and Merchandising Analytics and Optimization.

Job Summary

The Digital and Marketing Strategy Manager position is a key role in managing initial client business development interactions and engagements that lead to large-scale platform and managed services solutions. They will work closely with both our clients and our deep solution experts to define the appropriate digital strategy that leverage Accenture Interactive’ s digital marketing assets and other leading / bleeding-edge concepts and technologies. Through detailed analyses and a keen understanding of the client situation, the Digital Marketing Strategist will help shape the journey towards agile intelligent marketing.

Job Requirements


Digital Strategists: we hire them across all levels (Analyst, Consultants, Managers and Senior Managers)
Some key skills needed are:
Digital Visionary
C-suite presence
Up to date on current and emerging digital and marketing trends
Ability to direct Competitive assessment
Ability to generate Customer experience insights
Strategy formulation
Lead Transformation management
Roadmap and planning
Analytics/Insight generation
Digital Business Architects need the following:
Digital Operating /governance model
Organizational design
Digital Process design
Capability definition

Essence Advertising Operations Executive

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, Nando's and the Financial Times. The agency is more than 1,600 people strong, manages over $3.6B in annualized media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

Essence is seeking an Advertising Operations Executive to become an integral part of our Advertising Operations team within APAC. As an Advertising Operations Executive, you will be responsible for the setup, execution and delivery of digital campaigns. You will work with internal teams and external parties to ensure campaign delivery objectives are met. You enjoy working in a collaborative team environment and a “can do” attitude and a desire to learn about the digital ad tech space.

Some of the things we’d like you to do:
  • Learn to set up campaigns, placements and creative assets through our in-house campaign management system (DCM), 3rd party ad serving partners, and publisher interfaces
  • Gradually increase trafficking knowledge advancing from simple creative setups, encompassing standard desktop display, mobile, and 1x1 tracking, to more intricate creative setups, encompassing but not limited to video and dynamic creative.
  • Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met. Check daily reports, providing updates in team meetings, and providing troubleshooting support for trafficking issues related to creative and publisher implementation.
  • Liaison with the Account Management team ensuring a timely launch and correct campaign implementation; addressing any questions/issues that may arise.
  • Support senior team members on complex campaign setups and escalations to third party vendors when necessary.
  • Support senior team members on projects

A bit about yourself:
  • A minimum 2:1 from a top-tier university or equivalent
  • Computer literate with superior knowledge of Excel and a strong interest in internet technologies and media
  • Able and eager to learn new concepts and challenge the existing framework
  • Diligent with a strong attention to detail
  • Strong quantitative, analytical & problem-solving skills
  • An active interest in everything digital, ideally with an understanding of online advertising industry trends
  • A self-starter with the ability to manage your own workload
  • Excellent verbal & written communication skills
  • Experience of working with DoubleClick Dart, Mediaplex MOJO and/or other 3rd party ad servers would be a distinct advantage

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.