Monday, April 23, 2018

Ya Kun CRM & Digital Marketing Executive

Job title: CRM & Digital Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Digital Marketing

Job description :

• Develop CRM planning & strategies to retain and engage customers
• Lead major CRM tools development and enhancement
• Manage CRM program and promotions as part of the overall retention strategy
• Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa
• Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, e-commerce site
• Develop SEO/SEM strategies to increase company presence online
• Responsible for increasing online presence and brand awareness and convert online traffic to offline sales
• Responsible for driving sales for e-commerce sites
• Other marketing/admin duties as assigned.


Requirements:
• Minimum 2 years of relevant working experience
• Good understanding of SEO, SEM optimization, paid search strategy, keyword performance optimization, Facebook, Instagram and other social media platforms advertising strategy
• Strong skills in online marketing, branding, social media marketing and creative content writing
• Strong understanding of social media trends, digital marketing concepts and strategies
• Good understanding of CRM program and strategy
• Must be able to use Photoshop/Adobe illustrator/Indesign
• Able to multi-task and work under pressure

Source: Jobstreet
Retrieved: 23 April 2018

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