Job title: Senior Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Marketing
Job description :
• Spearhead and actualise corporate marketing and branding strategies locally and overseas
• Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
• Review, assess and monitor the efficacy of product/marketing strategies.
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
• Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun.
• Optimize marketing expenditure for better revenue management and cost budgeting.
• Manage relationships with advertising, media, social, community and government agencies.
• Other duties and ad-hoc projects as assigned.
Requirements:
• Candidates must possess at least a Diploma in Business or Marketing.
• Minimum 2 years working experience preferably having worked for both agency and client in the F&B industry.
• Experienced and competent in marketing and branding for fast food consumer products.
• A team player with good communication and negotiation skills.
• Self-motivated and able to handle high-volume workload within reasonable deadlines.
• Meticulous, diligent, well-organised with good time management and sense of urgency.
• Well-versed in Microsoft Office applications.
• We offer a competitive remuneration package and 5 days' work a week.
Source: Jobstreet
Retrieved: 23 April 2018
https://www.jobstreet.com.sg/en/job-search/job-vacancy.php?ojs=2&key=ya+kun+
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