Amazon Marketing Manager

DESCRIPTION

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We're looking for a creative, results-driven and customer obsessed Senior Marketing Manager where you will start with the customer in mind, work backwards, leverage data and optimize processes, to further drive awareness, purchase and loyalty for Amazon. You will continuously review the toolbox needed to grow internal and external traffic and conversion for our products and services in a way that meets our business objectives. Operationally, you will liaise with multiple teams within Amazon, including traffic, customer insights to execute on the strategy defined, while building great business relationships with some of Amazon's top brands.

Your responsibilities will include:
· Responsible for updating on-site content and merchandising across key categories
· Work with brands to develop and set up key marketing campaigns
· Setting and implementing strategies to grow internal and external traffic to our products, and improve conversion rate, to maximize sales and downstream value to Amazon.
· Building and maintaining reporting to measure and optimize the acquisition model; working closely with Finance, Product Management and Instock teams to explain impact of model defined.
· Partnering with other internal Amazon teams to ensure successful implementation of all marketing related tools, including understanding barriers to automation and building use cases and solutions to manual work
· Owning and taking action at all operational steps needed for the successful functioning of the tools identified (i.e. feedback, systematic updates, coordination, etc).
· Reviewing product launch processes, identifying gaps and improvements and overall increasing our speed to launch new selection.
· Identifying key customer insights to increase brand relevance, and accelerate customer acquisition and loyalty, using both quantitative and qualitative data.
· Owning customer experience including content auditing, catalog quality and assisting with product launch related language-specific tasks (e.g. review keywords, messaging, etc).
· Maintain a balance between commercial, customer and editorial requirements
Amazon is a company that is ‘Customer Obsessed’ and your role is to be the champion of the customer experience and to ensure we have fresh and engaging content on our site. Our environment is fast-paced and you need to be flexible, detail-oriented, and someone who thrives in ambiguity


BASIC QUALIFICATIONS

· Proven 4-6+ years marketing experience in consumer digital marketing and/or site-merchandising in a fast-moving business, strong intuition for good customer experience and messaging
· Experience in arranging visual merchandizing plans with vendors and handling multiple projects at once
· Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills and basic knowledge of HTML and XML
· Ability to collaborate successfully with internal teams and deliver results
· Process-oriented mindset
· Proven bias for action and ability to prioritize and learn quickly
· Great communication, organizational and stakeholder management skills

PREFERRED QUALIFICATIONS

· Experience in either online, retail or e-commerce business is a strong plus
· Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations.
· Strong drive for results, with the ability to manage independently and take calculated risks ambitious to get the job done.
· Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.

Amazon Senior Online Program Marketing Manager

DESCRIPTION

Amazon Web Services (AWS) provides companies of all sizes with an infrastructure web services platform in the cloud (“cloud computing”). Customers across Asia Pacific (APAC), as well as hundreds of thousands of customers in more than 190 countries are able to use compute power, storage, and many other services – gaining access to a suite of elastic IT infrastructure services as your business demands them.

AWS is seeking an innovative, self-directed Senior Online Programs and Campaign Marketing Manager with proven ability to produce an exceptional user experience in virtual event programming and digital campaign execution

The role and responsibilities include strategy creation and demand generation content for virtual event execution, creation of video, customer emails, media banners and social channel posts. The program manager will collaborate with numerous AWS marketing team globally and work with cross functional teams like solution architect, business development, partners, and 3rd party vendors. He or she will build a virtual program-aligned calendar, define objectives and deliver world class virtual event experience to our customers and prospects.

Responsibilities:
· Create and successfully drive awareness, adoption, and usage of AWS through innovative, scalable and leveragable platform programs - including marquee virtual platform conferences, webinar series, and customer reference programs.
· Define the program strategy, goals and align stakeholders in the different geos.
· Craft and develop compelling messaging and tools focused on customers (solution videos, customer success stories,etc.) for use on the web, at live events and in customer facing programs.
· Collaborate closely with cross functional and regional teams to design and implement programs that positively impacts business growth and enhance AWS reputation.
· Manage and establish best practice processes for all digital and social media presences
· Drive success for digital marketing efforts through SEO, SEM, web analytics, social media monitoring and demand generation programs.


The successful candidate will need to be a motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business. He/She needs to be organized and programmatic in his/her approach, comfortable in managing multiple projects, and thrives in a high-pressure and fast paced environment. With a strong desire to roll up his/her sleeves with extensive hands-on experience in managing and promoting online events. Experience in leveraging a variety of digital channels will help ensure success for this position. The candidate must enjoy working with internal and external contacts and should be detail-oriented, results driven, take ownership seriously, and be customer obsessed. The right candidate should demonstrates an unbridled passion for technology and shown entrepreneurial spirit.


BASIC QUALIFICATIONS

· 6 - 12 years of work experience, preferably in marketing, marketing communications and/or digital/high-technology companies/product.
· Demonstrated success in programs and campaign execution, and/or project management.
· A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results, driving marketing programs to ROI metrics.
· Exceptional written/verbal communication and time management skills.
· Quick-learner with the demonstrated ability to prioritize.
· Ability to work independently and autonomously.
· Bachelor’s degree in business, marketing, technology, or relevant field of study.
· Fluency in English.

PREFERRED QUALIFICATIONS

· Experience working in a fast-paced and highly cross-functional organization.
· Proven success managing time and juggling multiple projects in a high growth environment where priorities shift fast.

Amazon Campaign Marketing Manager

Program & Campaign Marketing Manager - APAC Amazon Web Services
Summary
Job Description
Description
The APAC Marketing Program Manager will work closely with the business development and regional marketing team to build world class content into every aspect of the customer journey. As a key member of the Marketing team, the APAC Marketing Program Manager will define and execute the campaign and program strategy to drive awareness and signups, and drive product engagement with existing customers. The ideal candidate will have a senior marketing background and a proven ability to work independently and manage cross-functionally to deliver a rich pipeline of content.
Responsibilities
• Design and develop the campaign and program strategy that supports and complements existing marketing plans, tactical and long-term.
• Create and execute the campaign and program that drives both top-of-funnel growth well as adoption of new features and best practices for the geos.
• Work with cross-functional team that includes blog posts, landing pages, infographics, customer case studies, white papers, videos, code samples, surveys and more to support awareness, thought leadership, and demand generation efforts and overall business objectives.
• Align closely with business development, product marketing and field marketing to design content into the customer journey.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to the AWS website
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile and video.
• Integration of content activities within traditional marketing campaigns.
• Creatively re-purpose existing content into alternative formats to market through different channels

• Constantly monitor content effectiveness, establish key analytics and success metrics and continuously refine the strategy as needed. 

Basic Qualifications 

• 5 - 10 years of work experience, preferably in marketing, marketing communications and/or digital/high-technology companies/product. 

• Demonstrated success in programs and campaign execution, and/or project management. 

• A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results, driving marketing programs to ROI metrics. 

• Exceptional written/verbal communication and time management skills. 

• Quick-learner with the demonstrated ability to prioritize. 

• Ability to work independently and autonomously. 

• Degree qualifications (Bachelors or Masters Degree in relevant subject); MBA a plus 

• Fluency in English.

Preferred Qualifications 

• Be a natural team player and have a desire to work with others for broader success. 

• Be able to operate successfully in a rapidly changing, ambiguous and undefined environment. 

• Be hands-on supporting the team to deliver to success 

• Metrics/R01 focused and knows how to generate leads & track to closed loop. 

• Understands sales & marketing integration. 

• Clear understanding of the marketing mix and how to build and deliver integrated marketing campaigns and programs. 

• Has implemented marketing strategies and produced the associated marketing programs & materials with proven results.

The resilience advantage

The Resilience Advantage by Margie Warrell 

In the grim backdrop of COVID-19 since December 2019, controlling the spread of the viral pandemic and lockdowns completely overhauled our habits and how we worked. No one is spared in the sprawling economic effect. Margie, who is the author of 5 best selling books, an advocate for gender equality, women in leadership and women's empowerment, was an invited speaker in our workforce and shared key principles on how to turn around a bad situation into one that you can glean from.


When we are feeling the impact of all that is going on, Be radically disciple in managing ourselves. Our circumstances don't have the power to determine how we are going to show up to the world. We emote before we reason, we cannot control our circumstances and our immediate feelings. We can regulate our emotions.

Extracted from Margie web podcast here :
1) Double down on what strengthens you. 
Stand guard against things that fuels anxiety and stress.
Prioritise mentally what is most important to get done. What strengthens you. Feeds my soul.
Guard our time.
Be careful not to let our time to be wasted sucked in.

2)  Stand guard on your energy. Positive energy in and positive energy out!
"We are 100% responsible for the energy you put out and the energy we let in" - Oprah
Be careful of where you are putting your energy, It expands.
Setup firm boundaries for yourself
"Catastrophizing"
"Fearcasting"
"What ifs"

3) Anchor yourself on your core values.
We know who we are, I can control who I am, and who I am being. What others can count on me for.
Who do we want to be?  Someone who is lifts other people up. Someone who makes others feel valued and taken care of.
The idea of self-certainly, and you can be that person for yourself!

Ellen Lange, a professor of positive psychology and mindfulness at Harvard University;

"There is always a way to turn things into a win."

Other Notes 

• We often underestimate our ability to deal with difficult situations challenges. We have a greater capacity for life. Trust more in our innate capacity to deal with life. Choose the path of faith over fear. 
• Remember that emotions are contagious. Don't spread your stress!
• Be agile and flexible. 
• Denial, resistance, fighting against reality is an energy waster. Letting go of attachment faster allows energy to flow in another direction. 
• We only need to deal with one moment at the time. 

How do I need to show up today?

10 things your employer want you to learn in college

I may be late in the game as I graduated over 10 years ago.  I stumbled on this career guide book published in Year 2002.

"It’s very important to me that their personal mission is aligned with KonMari’s—meaning they have a sense of purpose, listen to their heart, and lead a life that sparks joy."

Key takeaways of Identified know hows 

Established work ethnics

"87% of people lose their jobs or failed to get promoted were found to have improper work habits and attitudes rather than insufficient skills or knowledge." 

1. Decide if this matter is important.
2. Choose targets of ambition wisely and pursuing them relentlessly. 
3. Defer gratification 
4. Not giving up 
5. Fight procestination 
6. Firm decision and swift action
7. Sheer hardwork, energy and confidence
8. Turning up
9. Integrity : honesty to self and others. Being trustworthy. Recognize that dishonesty is wrong. Cope with pressure to cut corners. 
10. Time management : About testing your priorities under pressure. Devising your priorities comes from knowing your destination and understanding your direction. 
11. Watch out for red flags such as fretting over how much to do, or not done. 

Realised Action points

1. Break the habit of negative thought and speech.

"Speak not but what may benefit others and for yourself" - Benjamin Franklin

"We are what we constantly do.." - Aristotle

1. Practice good note taking 

"He listens well who takes notes" Dante

The key to speak effectively, is the critical skill of not being fearful [of crowds]. Keep stock of your behavior under pressure. 

AirBnB Sales Operations Analyst APAC

Sales Operations Analyst APAC


Singapore, Singapore


Founded in August 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations from around the world - online or from a mobile phone or tablet. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries. And with world-class customer service and a growing number of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values.


Airbnb is putting together a highly motivated, global sales and customer success team to further the Airbnb mission of providing inspiring travel experiences for our hosts and guests. For this team and the businesses or categories they support to be successful, Airbnb is building a RevOps platform that connects Marketing, Sales Operations, Enablement and Strategy across the full customer lifecycle.


As a Sales Operations Specialist, you will have strong strategic mindset and communications skills and collaborate with cross-functional stakeholders to drive critical business decisions. The candidate should also be able to handle highly sensitive, confidential, and non-routine information, have attention to detail, be open minded to challenge the status quo and work on a rapidly changing organization while inspiring excellence from himself/herself and business partners. You will support the respective senior regional stakeholders on multiple initiatives across managing performance, defining local market sales strategies, building sales playbooks across the customer lifecycle or rolling out enablement initiatives. You should be familiar with a variety of sales methodologies, best practices, sales metrics and sales cycles.

RESPONSIBILITIES
Work with the regional teams to create a cadence and culture of performance management against monthly and annual targets. Identify reporting issues, gaps in processes, and drive timely resolution.
Develop and monitor metrics, dashboards and reporting tools to improve sales productivity and efficiency across the customer lifecycle
Driving strategic planning processes through data-driven recommendations (e.g. customer segmentation, headcount, financial and territory planning, sales goal setting)
Support Regional Leads & Market Managers in drafting and executing market strategies and programs. Partner with data science to size markets/products, opportunities, and measure ROI.
Own the creation and execution of sales and customer success playbooks across the customer lifecycle.
Support reps and managers learning and development; including their onboarding to ongoing development through speaker series, sales kickoffs and product training.
Suggest key sales support systems/processes required to meet the rapid growth of the business to achieve revenue attainment and market development objectives.
Prepare ad hoc analysis & participate on projects as needed. 

QUALIFICATIONS
Minimum 8 years in a sales, business operations, or sales operations role
Proven track record as a great cross-functional business partner and ability to lead within a cross-functional environment
Deep understanding of value drivers in recurring revenue business models
Strong problem solving and analytical skills
Excellent verbal and written communication skills
Accuracy and attention to detail
Professional and consistent work habits, strong work ethic, driven to achieve company goals
Proven ability to succeed in both collaborative and independent work environments
Proficient in Salesforce, Excel and GSuite
Proficiency in SQL is highly advantageous.
Travel required

Airbnb Account and Content Integrity Specialist

No global movement springs from individuals. It takes an entire team united behind something big. On the Trust team at Airbnb, we’re proud to be at the forefront of the sharing economy. We recognize that we are the leaders of a new, worldwide phenomenon, and it’s why we’ve worked so hard to build the trust at its foundation. With more than 100 million lifetime guests, and over 5.8 million listings in 245 countries, trust is what makes it work. Together, we work hard, we laugh a lot, and we are passionate about working to create the most trusted community in the world.

We’re looking for brilliant, full ­time Account and Content Integrity Specialist professionals to join our Trust Organisation. As a part of the Account and Content Integrity team, you will be responsible for identifying fraudulent online behaviours while connecting with our community. You will be working closely with Risk Product and other stakeholders to provide feedback and improve our models as well as focusing on analysing online patterns and trends in order to prevent any future bad contacts.

Duties and Responsibilities:

• Educating users on how to maintain security and safety while using Airbnb responsibly
• Maintain Subject Matter Expertise of Account and Content Integrity team to successfully complete core work and escalations
• Develop and maintain a comprehensive understanding of the purpose of Account and Content Integrity Team
• Investigate complex situations and potential fraud surfaced in high volume queues
• Demonstrate ability to comprehensively document investigations
• Understand our risk systems and investigate account patterns through data analysis
• Working with operational lead to support cross-functional groups to develop and enhance internal policies and tools such as increasing automation, updating policies, and fixing product loopholes, etc.
• Identify market trends and product vulnerabilities. Create data-backed recommendations to respond to trends and to reduce vulnerabilities; work with senior members of the team and cross-functional groups to ensure these recommendations are executed
• Work with external Product vendors to enhance proactive and reactive risk detection as an informing or collaborating task
• Maintaining high levels of confidentiality while performing investigations
• Demonstrate great judgement and be open to sharing what you know with others

Role Requirements:

1- 2 years of experience within Risk, Fraud prevention or Trust and Safety

Must be available for a regular schedule of 5 days work per week (40 hours), mutually agreed with your Lead, which may include weekend days and public holidays. Shifts may include evening or early morning hours

Excellent interpersonal and communication skills, both written and verbal, to help our community in a tactful and diplomatic manner. Ability to balance fraud prevention alongside a positive customer experience

Excellent problem solving, critical thinking, analytical, ability to organize and work independently with rapidly changing priorities

Solution and outcome-oriented

Strong investigative ability, internet research, organizational, and analytical skills

Ability to detect vulnerabilities in existing and new products or features, and anticipate the ever-evolving fraudulent behaviors

Desire to work in fast-paced and rapidly changing environment. Ability to multi­task, learn and adapt to new technologies

Ability to remain calm in time sensitive situations; able to prioritize and respond to user and cross-­functional team needs

Ability to remove personal bias to focus on fact-based investigations and remain impartial in sensitive situations involving users

Ability to analyze data for patterns and detail oriented:­ you do your due diligence when completing an investigation

Detail oriented:­ you do your due diligence when completing an investigation

SQL, JSON, or equivalent experience with other coding languages is a plus

Experience with customer ticketing systems, queues

Native Level English and Mandarin fluency (spoken and written) as this person will work closely with the China team. 

Data Analyst - Trust Operations at AirBnB

Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.

Trust is the foundation of our global community, and we want the interactions between our hosts and guests to embody our community values.  But no global movement springs from any one individual - it takes an entire team united behind something big.

In the Analytics Job Family, you will provide data and statistical skills to help drive data-driven decisions and support operational initiatives. As an Operations Analyst, you will be responsible for building operational data visualizations, reporting on and performing statistical analysis to provide insights and recommendations.You will be working closely with the Senior Operations Analyst, your Specialization managers, Data Science, Risk Product and other stakeholders to provide feedback and improve our models and user experience that directly impact operational health.

Responsibilities

Maintain Subject Matter Expertise of your respective Specialization to take on operational core work or escalations when necessary.
Build Specialization-specific Operational dashboards to visualize data analysis and insights.
Perform statistical analysis to derive risk impact and recommend actionable next steps.
Develop an Analytics Framework in collaboration with Business Process Improvement and Operations Management.
Quarterly Planning and Roadmapping in collaboration with Operations Management and Product team.
Write monthly Specialization-specific performance reports; written reports should show methodology with detailed statistical analysis, summary of key findings, and recommendations.
Incubate, operationalize, and streamline Product launches; including Friction Optimization to improve user experience.
Review and approve query action tasks that mitigate risk.
Key Relationships

This role requires building and maintaining relationships with the following stakeholders, outside your Reporting line:

Data Science, Operations Leads, Senior Operations Analyst, Business Analytics
Policy, Quality, as potential Cross-functional Areas of Focus
Technical Skill Requirements

Proficient in SQL (or PrestoDB)
Expert at creating dashboards / data visualizations (Tableau preferred) and influencing senior leadership through data
Advanced Excel proficiency including but not limited to pivot tables, macros, charts, functions
Statistics familiarity or background
Python is always a plus!
Qualifications

6+ years experience, or 2+ years experience plus a relevant educational background (computer science, statistics, etc.)

[Contractor] Operations Analyst, Payment Fraud at AirBnB

In the Analytics Job Family, you will provide data and statistical skills to drive initiatives specific to your Specialization.

As the Operations Analyst, you will be responsible for building operational data visualizations, and performing statistical analysis to provide insights and recommendations.


You will be working closely with the Product Support and Operations Management Job Families and other stakeholders to provide feedback and improve our models and user experience.

In this role, you will be employed by a third party agency and will not be eligible for Airbnb employee benefits.


Responsibilities
Quality Control of Data queries / dashboards
Mentor Operations Analysts and Data Specialists
Support all Specializations


Key Relationships


This role requires building and maintaining relationships with the following stakeholders, outside your Reporting line:
Data Science, Operations Manager, Business Analytics
Policy, QI, as potential Cross-functional Areas of Focus*


*Cross-functional areas of focus formalize the subject matter expertise and points of contact needed for non-Ops supporting teams—to streamline communication, monitor business and tools, and to increase the capacity to which we make and push changes.





Professional Skill Requirements:
Solving problems: You quickly identify root causes as well as subtle, hidden issues. You use logic to propose effective solutions to a variety of problems. You dig deeper and utilize all available resources to reach the best possible solution. You utilize creativity to propose original solutions, and don't stop at the first, most obvious answers. You understand when cutting your losses is the best solution, and can explain why.
Taking initiative: You understand the importance of working hard, and you're willing to invest your energy into new challenges. If you see an opportunity to contribute or make things better, you take it—you don't wait around to be asked. You're comfortable acting with minimal planning, direction, and supervision. You can identify issues both within and outside of your immediate scope, and propose solutions.
Cultivating relationships You work harmoniously alongside other people. You're cooperative, and prioritize the team's success over your own. You understand the value of collaboration, and encourage teamwork. You build and maintain partnerships throughout the organization. You can effectively articulate and advocate for your own interests while remaining fair to everyone else. You are trusted and respected by the people who work with you, and have a visible and personal brand throughout the company. You are open and candid.


Technical Skill Requirements
Trained in SQL (Superset or PrestoDB)
Able to write advanced functional SQL queries
Able to easily create data visualizations
Good technical understanding of Payment fraud - data & engineering perspective.
Previous experience in building analytics models or working on risk engine models is a big plus.


Qualifications
Statistics familiarity or related education or background
You may have 7+ years of payments / payment fraud experience plus relevant education.
You must have strong influencing skills and be able to manage effectively in ambiguity.

Data Analyst - Trust Operations at AirBnB

Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.

Trust is the foundation of our global community, and we want the interactions between our hosts and guests to embody our community values.  But no global movement springs from any one individual - it takes an entire team united behind something big.

In the Analytics Job Family, you will provide data and statistical skills to help drive data-driven decisions and support operational initiatives. As an Operations Analyst, you will be responsible for building operational data visualizations, reporting on and performing statistical analysis to provide insights and recommendations.You will be working closely with the Senior Operations Analyst, your Specialization managers, Data Science, Risk Product and other stakeholders to provide feedback and improve our models and user experience that directly impact operational health.

Responsibilities

Maintain Subject Matter Expertise of your respective Specialization to take on operational core work or escalations when necessary.
Build Specialization-specific Operational dashboards to visualize data analysis and insights.
Perform statistical analysis to derive risk impact and recommend actionable next steps.
Develop an Analytics Framework in collaboration with Business Process Improvement and Operations Management.
Quarterly Planning and Roadmapping in collaboration with Operations Management and Product team.
Write monthly Specialization-specific performance reports; written reports should show methodology with detailed statistical analysis, summary of key findings, and recommendations.
Incubate, operationalize, and streamline Product launches; including Friction Optimization to improve user experience.
Review and approve query action tasks that mitigate risk.
Key Relationships

This role requires building and maintaining relationships with the following stakeholders, outside your Reporting line:

Data Science, Operations Leads, Senior Operations Analyst, Business Analytics
Policy, Quality, as potential Cross-functional Areas of Focus
Technical Skill Requirements

Proficient in SQL (or PrestoDB)
Expert at creating dashboards / data visualizations (Tableau preferred) and influencing senior leadership through data
Advanced Excel proficiency including but not limited to pivot tables, macros, charts, functions
Statistics familiarity or background
Python is always a plus!
Qualifications

6+ years experience, or 2+ years experience plus a relevant educational background (computer science, statistics, etc.)