Amazon Marketing Manager

DESCRIPTION

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We're looking for a creative, results-driven and customer obsessed Senior Marketing Manager where you will start with the customer in mind, work backwards, leverage data and optimize processes, to further drive awareness, purchase and loyalty for Amazon. You will continuously review the toolbox needed to grow internal and external traffic and conversion for our products and services in a way that meets our business objectives. Operationally, you will liaise with multiple teams within Amazon, including traffic, customer insights to execute on the strategy defined, while building great business relationships with some of Amazon's top brands.

Your responsibilities will include:
· Responsible for updating on-site content and merchandising across key categories
· Work with brands to develop and set up key marketing campaigns
· Setting and implementing strategies to grow internal and external traffic to our products, and improve conversion rate, to maximize sales and downstream value to Amazon.
· Building and maintaining reporting to measure and optimize the acquisition model; working closely with Finance, Product Management and Instock teams to explain impact of model defined.
· Partnering with other internal Amazon teams to ensure successful implementation of all marketing related tools, including understanding barriers to automation and building use cases and solutions to manual work
· Owning and taking action at all operational steps needed for the successful functioning of the tools identified (i.e. feedback, systematic updates, coordination, etc).
· Reviewing product launch processes, identifying gaps and improvements and overall increasing our speed to launch new selection.
· Identifying key customer insights to increase brand relevance, and accelerate customer acquisition and loyalty, using both quantitative and qualitative data.
· Owning customer experience including content auditing, catalog quality and assisting with product launch related language-specific tasks (e.g. review keywords, messaging, etc).
· Maintain a balance between commercial, customer and editorial requirements
Amazon is a company that is ‘Customer Obsessed’ and your role is to be the champion of the customer experience and to ensure we have fresh and engaging content on our site. Our environment is fast-paced and you need to be flexible, detail-oriented, and someone who thrives in ambiguity


BASIC QUALIFICATIONS

· Proven 4-6+ years marketing experience in consumer digital marketing and/or site-merchandising in a fast-moving business, strong intuition for good customer experience and messaging
· Experience in arranging visual merchandizing plans with vendors and handling multiple projects at once
· Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills and basic knowledge of HTML and XML
· Ability to collaborate successfully with internal teams and deliver results
· Process-oriented mindset
· Proven bias for action and ability to prioritize and learn quickly
· Great communication, organizational and stakeholder management skills

PREFERRED QUALIFICATIONS

· Experience in either online, retail or e-commerce business is a strong plus
· Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations.
· Strong drive for results, with the ability to manage independently and take calculated risks ambitious to get the job done.
· Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.