The Programmatic Yield Manager has a tremendous impact. Using out-of-the-box thinking and a consistent track record, this team member grows our business by continuously optimizing revenue yield and working closely with Dictionary.com’s strategic monetization partnerships.
Responsibilities
- Continuously optimize ad stack, pricing and targeting strategies to maximize revenue for properties with over 70 million monthly uniques
- Boldly experiment with price floor strategies and SSP inventory management
- Determine best use of, test and optimize emerging programmatic ad products such as server and client header bidding, PWA and AMP platforms
- Understand and react to market trends in an RTB environment
- Partner with product and engineering teams to achieve maximum revenue optimizing ad layout (unit types and viewability) and integrate necessary ad tech solutions
- Collaborate with strategic partners to identify and execute optimization opportunities
- Work alongside leadership to develop our programmatic direct channel/business
- Manage all aspects of ad operations within DFP, SSP and Header Bidding environments
- Support our Finance team in monthly closing statements
Requirements
- 2 years of ad operations, trafficking and programmatic experience
- Experience with mobile web, app and international revenue operations
- Understanding of DFP and top SSP environments required; understanding of header bidding landscape preferred
- Proven track record of reaching and exceeding revenue goals
- Experience in analytical tool sets, including Excel and Tableau
- Comfort with presenting to partners
- Excellent communication skills
- Natural curiosity balanced with the ability to manage risks
- Troubleshooting and problem-solving skills
- Bachelor’s degree, preferably in a quantitative or technical field
Who We Are
Dictionary.com is committed to eliminating anxiety with the English language through simple, expertly crafted definitions, the perfect synonyms, and rich narratives about the intersection of words and culture. We are the leading digital source for everything related to words and their meanings, with 70 million monthly users and 100 million app installs. We believe words are core to the human experience, and as such, we’ve made it our mission to deliver the best dictionary and thesaurus imaginable to the largest audience possible.
The Dictionary.com team exudes energy and a passion for words and language and is driven to invest in the people and products that will propel Dictionary.com forward another 20+ years.
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