Manager, Yield, TripAdvisor

TripAdvisor is seeking an intellectually curious individual who is eager to dive into various advertising yield and optimization challenges in our digital advertising business. The Manager, Yield Strategy & Analytics will serve the Revenue Operations and Advertising Revenue teams through actionable intelligence, rigorous data management, and insightful data analysis. They will partner with internal stakeholders to provide data-driven recommendations to drive maximum revenue yield.

The Yield Strategy and Analytics team is tasked with growing gross and net revenue across TripAdvisor’s advertising business and passionate about using data to solve problems. The candidate will also work cross-functionally to drive profitability. This will include working with Operations, Product Management, and Sales on strategic initiatives, pricing new products to maximize gross and net revenue, and trend analysis to inform TripAdvisor’s product yield strategies.

What You’ll Do:

• Develop yield solutions and recommendations to drive maximum revenue potential, specifically focused on the indirect display business
• Define the product vision, strategy, and development roadmap for ad yield and data within TripAdvisor’s digital advertising business in collaboration with the Ad Operations, Ad Technology, and Programmatic Teams
• Act as owner and decision-maker of programmatic yield optimizations, rate cards adjustments,and day-to-day programmatic revenue performance
• Responsible for data reconciliation and quality assurance across direct and programmatic data sources, including the creation of necessary data requirements, policies, and processes to ensure automation, accuracy, and efficiencies
• Develop quantitative analysis, ad hoc reports, models, and A/B tests to support advertising decisions
• Maintain strong understanding of ad platforms, data sources, and revenue operations workflow, relying on these various inputs to develop data-driven recommendations for improving yield or operational efficiencies
• Provide key business insights to leadership based on sales performance trends
• Drive cross-company awareness and education of the outcomes and value from the Yield Strategy & Analytics team’s work
• Partner with Business Development and Sales to develop & execute on innovative strategies for advertising clients as well as publisher partners
• Manage deal economics, media allocation, and advertiser KPIs
• Stay up-to-date and inform team on all new IAB and other industry standards
• Develop client insights, reporting, and analysis to inform and execute new business and operational strategies

What You’ll Need:

• BA/BS degree in Economics, Mathematics, or equivalent practical experience
• 5 to 8 years of digital advertising or yield experience
• Strong analytical skills and ability to clearly synthesize large data sets
• Proficiency in complexities of digital advertising marketplace, including both direct and programmatic channels
• Experience with Excel, SQL queries, Google Analytics/Omniture, and business intelligence tools (Tableau, DOMO, Qlik, etc.)
• Deep familiarity with ad-serving platforms (Google Ad Manager, FreeWheel, etc.) and order management systems (FatTail Adbook, Operative, etc.)

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