Data Analyst, Unskippable Labs, Google

Data Analyst, Unskippable Labs

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Experience in SQL, building dashboards, and automating analyses.
• Experience with creative measurement tools (e.g., MMM, Nielsen NetEffect, Nielsen Catalina, Ipsos Connect, etc.)
• Experience leading and working in cross-functional environments, across countries and cultures.

Preferred qualifications:

• 5 years of experience in analytics and media measurement, testing creative and/or media strategies.
• Experience in Media Measurement methodologies and testing solutions from external vendors. Experience in high productivity environments.
• Ability to make strategic recommendations for video strategies and effectively managing multiple projects and stakeholders. Ability to present data in compelling simple ways, build dashboards, and automate on-going analyses and reporting.
• Ability to effectively extract creative learnings. Excellent analytical, data visualization, and written and verbal presentation and communication skills.
• Experience presenting to senior-level client. Experience in spreadsheet and presentation software. Understanding of digital landscape for brand marketers.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

Google’s Unskippable Labs identifies and activates opportunities for brands to make their ads work better. We use machine-learning, global experimentation, and meta-analysis of top campaigns to identify what makes ads most effective in order to share those best practices. We address complex brand video challenges and deliver unique insights, creative analyses, and audience targeting solutions to help brands maximize ad effectiveness.

As a Data Analyst, you will work closely with the Advertising Intelligence team to build and deliver data-driven solutions, deliver Ad Effectiveness reports, custom analyses, and diagnostic tools. You will learn about new data sets and make data accessible for the team through dashboards to present internally and externally. Additionally, you will demonstrate excellent business judgment and the ability to build structured processes and methodologies from scratch. You will comfortably navigate other global/regional teams who are working on creative/media effectiveness to unlock new opportunities and share learnings.

Our Global Clients & Agency Solutions team helps serve some of the world's largest brands. Our dedicated teams of marketing and advertising specialists use their unique skill sets to help shape how companies grow their businesses in the digital age. We aspire to advise our clients on all aspects of their online business strategy. Using Google's broad range of products, we help our clients connect instantly and seamlessly with their audiences.

Responsibilities

• Design new measurement methodologies/solutions to test creative experiments by leveraging Google and/or third-party solutions.
• Analyze results from creative effectiveness research, combined with additional Google data, to provide insights and inform clients creative and media strategies and executions.
• Extract data to develop creative effectiveness meta-learnings across critical industry verticals.
• Ensure all client/team research deliverables are completed on time. Support the team in managing direct client relationships and help them use Google insights to drive their business.
• Lead efforts to hack/combine Google's measurement tools to develop sharper creative effectiveness methodologies that provide deeper insights.