Job Description
Note: This position is based in Amsterdam, the Netherlands. We will cover your move and all the documents necessary for yourself or your family.
Booking.com is one of the leading digital advertisers in the world. We are currently looking for a Media Campaign Analyst to join Marketing Science Analytics. As a Campaign Analyst you are responsible for driving the measurement and optimization of the global digital media campaigns we run through DoubleClick, Youtube and Facebook. You will ensure campaigns are setup to measure marketing effectiveness and incremental ROI and are a driving, innovative force behind the performance optimization agenda.
To succeed and thrive in this position, you must love mining large data sets, to turn data into actionable insights that can drive the performance of our campaigns and communicate your findings to a broad range of stakeholders. You must have a solid understanding of statistics and experimental designs, A/B testing in particular, and enjoy thinking critically about complex problems. The majority of your time will be spent analyzing data to find new ways to improve the performance of our digital media campaigns.
We are looking for a team player with a self-starting approach. You must have gravitas and the ability to get things done. This is a unique opportunity to play a key role in an exciting, fast growing and multicultural business.
B.Responsible
• Measurement and performance reporting of digital display and video campaigns running through various channels
• Mining and analyzing event-level campaign data to provide actionable insights in the drivers of incremental ROI
• Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI
• Advocate and communicate ways to optimize the performance of our campaigns working closely with different internal teams and departments
• Providing ad hoc analytical support to key stakeholders
• Measurement and performance reporting of digital display and video campaigns running through various channels
• Mining and analyzing event-level campaign data to provide actionable insights in the drivers of incremental ROI
• Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI
• Advocate and communicate ways to optimize the performance of our campaigns working closely with different internal teams and departments
• Providing ad hoc analytical support to key stakeholders
B.Skilled
• A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics or Data Science)
• Understand all components of experimental design from sampling to measuring the effect(s), hands-on experience with A/B testing in a commercial environment a plus
• 2-4 years of experience work with big data (Hadoop, Hive, BigQuery, SQL)
• 2-4 years of experience with statistical analyses in an applied setting (experience with R, Python and/or Spark is required)
• Ability to prioritize work according to business objectives, understanding the balance between effort and impact
• A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways to improve the department's and your own performance
• A real team player with solutions-focus and entrepreneurial spirit
• Exceptional communication skills in spoken and written English
• Excellent organizational skills with the ability to manage multiple, competing for priorities simultaneously and deliver results under tight deadlines
• Professional experience in the digital media landscape is a plus
• A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics or Data Science)
• Understand all components of experimental design from sampling to measuring the effect(s), hands-on experience with A/B testing in a commercial environment a plus
• 2-4 years of experience work with big data (Hadoop, Hive, BigQuery, SQL)
• 2-4 years of experience with statistical analyses in an applied setting (experience with R, Python and/or Spark is required)
• Ability to prioritize work according to business objectives, understanding the balance between effort and impact
• A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways to improve the department's and your own performance
• A real team player with solutions-focus and entrepreneurial spirit
• Exceptional communication skills in spoken and written English
• Excellent organizational skills with the ability to manage multiple, competing for priorities simultaneously and deliver results under tight deadlines
• Professional experience in the digital media landscape is a plus
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