Sunday, March 31, 2019

Bytedance's Brand Strategist

Brand Strategist
Job Description:

• Support the sales team to come up with strategic sales proposals and secure inventory availability for clients
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Collaborate with content partnership and product colleagues to develop, test, execute, and measure ideas for specific brand and agency clients
• Knowledge of digital third-party servers, measurement, content and media verification partners
• Glean insights from data, and use that data to make client recommendations and inform future proposals
• Work with both sales and ad ops teams to timely launch, and assist in campaign optimizations to ensure revenue is maintained and balanced with client goals
• Prepare reports used by sales teams for forecasting, analysis, and budgeting
• Monitor campaign delivery and make adjustments/recommendations accordingly
• Participate in client communication and provide product recommendations with the sales team
• Campaign trouble-shooting when needed


Job Requirements:

• College degree
• 3-5 years’ experience in digital media and marketing at an agency, publisher or brand.
• Superb understanding of Bytedance’s owned-and-operated properties
• Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment
• Excellent skills in MS Office (Excel, Word, PowerPoint); Knowledge of media syndicated research, media billing and ad servers.
• Strong understanding of digital marketing, especially the mobile, social landscape in SEA
• Excellent communication skills in person, over email and on the phone
• Self-starter, fast learner who is detail-oriented and has critical thinking
• Ability to work independently and as a team across different departments


No comments:

Post a Comment