Assistant Manager to Senior Manager, Market Planning at Singapore Tourism Board

Purpose of job:

The role involves formulating and evolving Singapore’s visitor source market portfolio and source market diversification roadmap in tandem with STB’s tourism ambition.

Main Responsibilities:

a) Market Planning and Engagement

The successful applicant will support the Assistant Chief Executive (International Group) and Regional Directors in (i) mapping STB’s global footprint of international network of offices, marketing representatives and regional outposts; and (ii) evolving STB’s visitor source market portfolio strategy.

The officer shall analyse broad competitor movements, as well as market and visitor trends, to assess and improve the effectiveness of STB’s marketing efforts in key source markets. Where necessary, lead contingency planning for STB so as to hedge against negative factors such as global downturns and competitors' tourism measures.

In response to international travel recovery planning in the immediate term during the COVID pandemic, the officer shall monitor travel demand (consumer sentiment) and travel supply (connectivity and border control) factors influencing the resumption of international travel flows. He/ she will work with STB’s regional teams to prepare drawer marketing plans for key source markets.

Resourcing (manpower and financial) will be a vital component of medium to long-term market planning, and the officer will be part of the team proposing and justifying resourcing needs for STB’s international network.

In addition, the officer will get a chance to apply these strategic planning skillsets through nurturing and building brand affinity for destination Singapore in an emerging visitor source market. The successful applicant will support the market development of selected emerging visitor source markets such as Myanmar, in tandem with STB's umbrella strategy to build a pipeline of new visitor sources. The officer will employ a range of marketing and business development tools to drive the in-market communications strategy and entrench Singapore as a top destination in the consideration set of the target audience.

b) Connectivity and Air Hub Strategy

Work alongside various Singapore transport agencies and industry stakeholders to support Singapore’s connectivity ambitions. Singapore has achieved success as an Aviation Hub, and maintaining this status will be critical to ensuring that Singapore remains a compelling destination for leisure as well as business travellers.

The officer shall work with public agencies championing transport/aviation and relevant industry stakeholders to continue to strengthen Singapore’s air hub status through aviation policies, demand generation activities and twinning strategies.

Requirements:

• The applicant should have a keen interest in Tourism Macrotrends and Analytics.
• Training will be provided to navigate STB sources of key tourism data (Visitor Arrivals, Tourism Receipts, Airline Capacity etc.).
• Prior experience in aviation and/or demand forecasting will be advantageous, but not compulsory.
• Competitor/ competitive analysis. Data analytics and/or demand forecasting
• Strategic thinking, product mix/ portfolio management

Source : https://careers.pageuppeople.com/688/cwlive/en/job/543284/assistant-manager-to-senior-manager-market-planning 

AirBnB Sales Operations Analyst APAC

Sales Operations Analyst APAC


Singapore, Singapore


Founded in August 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations from around the world - online or from a mobile phone or tablet. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 191 countries. And with world-class customer service and a growing number of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions. No global movement springs from individuals. It takes an entire team united behind something big. Together, we work hard, we laugh a lot, we brainstorm nonstop, and are passionate about the company and our values.


Airbnb is putting together a highly motivated, global sales and customer success team to further the Airbnb mission of providing inspiring travel experiences for our hosts and guests. For this team and the businesses or categories they support to be successful, Airbnb is building a RevOps platform that connects Marketing, Sales Operations, Enablement and Strategy across the full customer lifecycle.


As a Sales Operations Specialist, you will have strong strategic mindset and communications skills and collaborate with cross-functional stakeholders to drive critical business decisions. The candidate should also be able to handle highly sensitive, confidential, and non-routine information, have attention to detail, be open minded to challenge the status quo and work on a rapidly changing organization while inspiring excellence from himself/herself and business partners. You will support the respective senior regional stakeholders on multiple initiatives across managing performance, defining local market sales strategies, building sales playbooks across the customer lifecycle or rolling out enablement initiatives. You should be familiar with a variety of sales methodologies, best practices, sales metrics and sales cycles.

RESPONSIBILITIES
Work with the regional teams to create a cadence and culture of performance management against monthly and annual targets. Identify reporting issues, gaps in processes, and drive timely resolution.
Develop and monitor metrics, dashboards and reporting tools to improve sales productivity and efficiency across the customer lifecycle
Driving strategic planning processes through data-driven recommendations (e.g. customer segmentation, headcount, financial and territory planning, sales goal setting)
Support Regional Leads & Market Managers in drafting and executing market strategies and programs. Partner with data science to size markets/products, opportunities, and measure ROI.
Own the creation and execution of sales and customer success playbooks across the customer lifecycle.
Support reps and managers learning and development; including their onboarding to ongoing development through speaker series, sales kickoffs and product training.
Suggest key sales support systems/processes required to meet the rapid growth of the business to achieve revenue attainment and market development objectives.
Prepare ad hoc analysis & participate on projects as needed. 

QUALIFICATIONS
Minimum 8 years in a sales, business operations, or sales operations role
Proven track record as a great cross-functional business partner and ability to lead within a cross-functional environment
Deep understanding of value drivers in recurring revenue business models
Strong problem solving and analytical skills
Excellent verbal and written communication skills
Accuracy and attention to detail
Professional and consistent work habits, strong work ethic, driven to achieve company goals
Proven ability to succeed in both collaborative and independent work environments
Proficient in Salesforce, Excel and GSuite
Proficiency in SQL is highly advantageous.
Travel required

Airbnb Account and Content Integrity Specialist

No global movement springs from individuals. It takes an entire team united behind something big. On the Trust team at Airbnb, we’re proud to be at the forefront of the sharing economy. We recognize that we are the leaders of a new, worldwide phenomenon, and it’s why we’ve worked so hard to build the trust at its foundation. With more than 100 million lifetime guests, and over 5.8 million listings in 245 countries, trust is what makes it work. Together, we work hard, we laugh a lot, and we are passionate about working to create the most trusted community in the world.

We’re looking for brilliant, full ­time Account and Content Integrity Specialist professionals to join our Trust Organisation. As a part of the Account and Content Integrity team, you will be responsible for identifying fraudulent online behaviours while connecting with our community. You will be working closely with Risk Product and other stakeholders to provide feedback and improve our models as well as focusing on analysing online patterns and trends in order to prevent any future bad contacts.

Duties and Responsibilities:

• Educating users on how to maintain security and safety while using Airbnb responsibly
• Maintain Subject Matter Expertise of Account and Content Integrity team to successfully complete core work and escalations
• Develop and maintain a comprehensive understanding of the purpose of Account and Content Integrity Team
• Investigate complex situations and potential fraud surfaced in high volume queues
• Demonstrate ability to comprehensively document investigations
• Understand our risk systems and investigate account patterns through data analysis
• Working with operational lead to support cross-functional groups to develop and enhance internal policies and tools such as increasing automation, updating policies, and fixing product loopholes, etc.
• Identify market trends and product vulnerabilities. Create data-backed recommendations to respond to trends and to reduce vulnerabilities; work with senior members of the team and cross-functional groups to ensure these recommendations are executed
• Work with external Product vendors to enhance proactive and reactive risk detection as an informing or collaborating task
• Maintaining high levels of confidentiality while performing investigations
• Demonstrate great judgement and be open to sharing what you know with others

Role Requirements:

1- 2 years of experience within Risk, Fraud prevention or Trust and Safety

Must be available for a regular schedule of 5 days work per week (40 hours), mutually agreed with your Lead, which may include weekend days and public holidays. Shifts may include evening or early morning hours

Excellent interpersonal and communication skills, both written and verbal, to help our community in a tactful and diplomatic manner. Ability to balance fraud prevention alongside a positive customer experience

Excellent problem solving, critical thinking, analytical, ability to organize and work independently with rapidly changing priorities

Solution and outcome-oriented

Strong investigative ability, internet research, organizational, and analytical skills

Ability to detect vulnerabilities in existing and new products or features, and anticipate the ever-evolving fraudulent behaviors

Desire to work in fast-paced and rapidly changing environment. Ability to multi­task, learn and adapt to new technologies

Ability to remain calm in time sensitive situations; able to prioritize and respond to user and cross-­functional team needs

Ability to remove personal bias to focus on fact-based investigations and remain impartial in sensitive situations involving users

Ability to analyze data for patterns and detail oriented:­ you do your due diligence when completing an investigation

Detail oriented:­ you do your due diligence when completing an investigation

SQL, JSON, or equivalent experience with other coding languages is a plus

Experience with customer ticketing systems, queues

Native Level English and Mandarin fluency (spoken and written) as this person will work closely with the China team. 

Booking.com Media Campaign Analyst

Job Description

Note: This position is based in Amsterdam, the Netherlands. We will cover your move and all the documents necessary for yourself or your family.

Booking.com is one of the leading digital advertisers in the world. We are currently looking for a Media Campaign Analyst to join Marketing Science Analytics. As a Campaign Analyst you are responsible for driving the measurement and optimization of the global digital media campaigns we run through DoubleClick, Youtube and Facebook. You will ensure campaigns are setup to measure marketing effectiveness and incremental ROI and are a driving, innovative force behind the performance optimization agenda.

To succeed and thrive in this position, you must love mining large data sets, to turn data into actionable insights that can drive the performance of our campaigns and communicate your findings to a broad range of stakeholders. You must have a solid understanding of statistics and experimental designs, A/B testing in particular, and enjoy thinking critically about complex problems. The majority of your time will be spent analyzing data to find new ways to improve the performance of our digital media campaigns.

We are looking for a team player with a self-starting approach. You must have gravitas and the ability to get things done. This is a unique opportunity to play a key role in an exciting, fast growing and multicultural business.

B.Responsible
• Measurement and performance reporting of digital display and video campaigns running through various channels
• Mining and analyzing event-level campaign data to provide actionable insights in the drivers of incremental ROI
• Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI
• Advocate and communicate ways to optimize the performance of our campaigns working closely with different internal teams and departments
• Providing ad hoc analytical support to key stakeholders

B.Skilled
• A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics or Data Science)
• Understand all components of experimental design from sampling to measuring the effect(s), hands-on experience with A/B testing in a commercial environment a plus
• 2-4 years of experience work with big data (Hadoop, Hive, BigQuery, SQL)
• 2-4 years of experience with statistical analyses in an applied setting (experience with R, Python and/or Spark is required)
• Ability to prioritize work according to business objectives, understanding the balance between effort and impact
• A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways to improve the department's and your own performance
• A real team player with solutions-focus and entrepreneurial spirit
• Exceptional communication skills in spoken and written English
• Excellent organizational skills with the ability to manage multiple, competing for priorities simultaneously and deliver results under tight deadlines
• Professional experience in the digital media landscape is a plus