Assistant Manager to Senior Manager, Market Planning at Singapore Tourism Board

Purpose of job:

The role involves formulating and evolving Singapore’s visitor source market portfolio and source market diversification roadmap in tandem with STB’s tourism ambition.

Main Responsibilities:

a) Market Planning and Engagement

The successful applicant will support the Assistant Chief Executive (International Group) and Regional Directors in (i) mapping STB’s global footprint of international network of offices, marketing representatives and regional outposts; and (ii) evolving STB’s visitor source market portfolio strategy.

The officer shall analyse broad competitor movements, as well as market and visitor trends, to assess and improve the effectiveness of STB’s marketing efforts in key source markets. Where necessary, lead contingency planning for STB so as to hedge against negative factors such as global downturns and competitors' tourism measures.

In response to international travel recovery planning in the immediate term during the COVID pandemic, the officer shall monitor travel demand (consumer sentiment) and travel supply (connectivity and border control) factors influencing the resumption of international travel flows. He/ she will work with STB’s regional teams to prepare drawer marketing plans for key source markets.

Resourcing (manpower and financial) will be a vital component of medium to long-term market planning, and the officer will be part of the team proposing and justifying resourcing needs for STB’s international network.

In addition, the officer will get a chance to apply these strategic planning skillsets through nurturing and building brand affinity for destination Singapore in an emerging visitor source market. The successful applicant will support the market development of selected emerging visitor source markets such as Myanmar, in tandem with STB's umbrella strategy to build a pipeline of new visitor sources. The officer will employ a range of marketing and business development tools to drive the in-market communications strategy and entrench Singapore as a top destination in the consideration set of the target audience.

b) Connectivity and Air Hub Strategy

Work alongside various Singapore transport agencies and industry stakeholders to support Singapore’s connectivity ambitions. Singapore has achieved success as an Aviation Hub, and maintaining this status will be critical to ensuring that Singapore remains a compelling destination for leisure as well as business travellers.

The officer shall work with public agencies championing transport/aviation and relevant industry stakeholders to continue to strengthen Singapore’s air hub status through aviation policies, demand generation activities and twinning strategies.

Requirements:

• The applicant should have a keen interest in Tourism Macrotrends and Analytics.
• Training will be provided to navigate STB sources of key tourism data (Visitor Arrivals, Tourism Receipts, Airline Capacity etc.).
• Prior experience in aviation and/or demand forecasting will be advantageous, but not compulsory.
• Competitor/ competitive analysis. Data analytics and/or demand forecasting
• Strategic thinking, product mix/ portfolio management

Source : https://careers.pageuppeople.com/688/cwlive/en/job/543284/assistant-manager-to-senior-manager-market-planning 

Amazon Marketing Manager

DESCRIPTION

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. We're looking for a creative, results-driven and customer obsessed Senior Marketing Manager where you will start with the customer in mind, work backwards, leverage data and optimize processes, to further drive awareness, purchase and loyalty for Amazon. You will continuously review the toolbox needed to grow internal and external traffic and conversion for our products and services in a way that meets our business objectives. Operationally, you will liaise with multiple teams within Amazon, including traffic, customer insights to execute on the strategy defined, while building great business relationships with some of Amazon's top brands.

Your responsibilities will include:
· Responsible for updating on-site content and merchandising across key categories
· Work with brands to develop and set up key marketing campaigns
· Setting and implementing strategies to grow internal and external traffic to our products, and improve conversion rate, to maximize sales and downstream value to Amazon.
· Building and maintaining reporting to measure and optimize the acquisition model; working closely with Finance, Product Management and Instock teams to explain impact of model defined.
· Partnering with other internal Amazon teams to ensure successful implementation of all marketing related tools, including understanding barriers to automation and building use cases and solutions to manual work
· Owning and taking action at all operational steps needed for the successful functioning of the tools identified (i.e. feedback, systematic updates, coordination, etc).
· Reviewing product launch processes, identifying gaps and improvements and overall increasing our speed to launch new selection.
· Identifying key customer insights to increase brand relevance, and accelerate customer acquisition and loyalty, using both quantitative and qualitative data.
· Owning customer experience including content auditing, catalog quality and assisting with product launch related language-specific tasks (e.g. review keywords, messaging, etc).
· Maintain a balance between commercial, customer and editorial requirements
Amazon is a company that is ‘Customer Obsessed’ and your role is to be the champion of the customer experience and to ensure we have fresh and engaging content on our site. Our environment is fast-paced and you need to be flexible, detail-oriented, and someone who thrives in ambiguity


BASIC QUALIFICATIONS

· Proven 4-6+ years marketing experience in consumer digital marketing and/or site-merchandising in a fast-moving business, strong intuition for good customer experience and messaging
· Experience in arranging visual merchandizing plans with vendors and handling multiple projects at once
· Strong analytical and data-mining aptitude, coupled with strong Microsoft Excel skills and basic knowledge of HTML and XML
· Ability to collaborate successfully with internal teams and deliver results
· Process-oriented mindset
· Proven bias for action and ability to prioritize and learn quickly
· Great communication, organizational and stakeholder management skills

PREFERRED QUALIFICATIONS

· Experience in either online, retail or e-commerce business is a strong plus
· Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations.
· Strong drive for results, with the ability to manage independently and take calculated risks ambitious to get the job done.
· Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.

Data Analyst - Trust Operations at AirBnB

Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 191 countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.

Trust is the foundation of our global community, and we want the interactions between our hosts and guests to embody our community values.  But no global movement springs from any one individual - it takes an entire team united behind something big.

In the Analytics Job Family, you will provide data and statistical skills to help drive data-driven decisions and support operational initiatives. As an Operations Analyst, you will be responsible for building operational data visualizations, reporting on and performing statistical analysis to provide insights and recommendations.You will be working closely with the Senior Operations Analyst, your Specialization managers, Data Science, Risk Product and other stakeholders to provide feedback and improve our models and user experience that directly impact operational health.

Responsibilities

Maintain Subject Matter Expertise of your respective Specialization to take on operational core work or escalations when necessary.
Build Specialization-specific Operational dashboards to visualize data analysis and insights.
Perform statistical analysis to derive risk impact and recommend actionable next steps.
Develop an Analytics Framework in collaboration with Business Process Improvement and Operations Management.
Quarterly Planning and Roadmapping in collaboration with Operations Management and Product team.
Write monthly Specialization-specific performance reports; written reports should show methodology with detailed statistical analysis, summary of key findings, and recommendations.
Incubate, operationalize, and streamline Product launches; including Friction Optimization to improve user experience.
Review and approve query action tasks that mitigate risk.
Key Relationships

This role requires building and maintaining relationships with the following stakeholders, outside your Reporting line:

Data Science, Operations Leads, Senior Operations Analyst, Business Analytics
Policy, Quality, as potential Cross-functional Areas of Focus
Technical Skill Requirements

Proficient in SQL (or PrestoDB)
Expert at creating dashboards / data visualizations (Tableau preferred) and influencing senior leadership through data
Advanced Excel proficiency including but not limited to pivot tables, macros, charts, functions
Statistics familiarity or background
Python is always a plus!
Qualifications

6+ years experience, or 2+ years experience plus a relevant educational background (computer science, statistics, etc.)

Yield Manager AdTheorent

Position Overview:
As a Yield Manager, you will be responsible for the performance optimization of client campaigns, utilizing our technology platform in an RTB environment. A main goal is to develop a deep understanding of human behavior on devices to drive engagement and awareness with brands.

Responsibilities Include:

• Become a subject matter expert in programmatic advertising
• Combine data analysis and client feedback to execute and optimize advertising campaigns based on client objectives
• Develop actionable insights and make recommendations to internal Sales and Account teams which will be communicated externally to clients and agencies
• Work with Data Science team to gather trends and campaign specific insights to improve performance for campaigns and technology platform
• Contribute to the development of best practices for Yield team (e.g.; campaign management and performance optimization)
• Provide and monitor reporting on a frequent basis to ensure optimal delivery and performance of campaigns

Requirements:

• 1-3 years of experience in online media, search, affiliate, or high-frequency trading
• Degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, Business, or four years experience in a quantitative role
• Fluent in excel with a proven background of creative problem-solving techniques
• Understanding of SQL and data extraction is a plus, willingness to learn is a must
• Exceptional and proven skills to solve quantitative puzzles
• Desire to effectively communicate and collaborate across departments
• Ability to effectively manage multiple priorities and deadlines with strong attention to detail
• High level knowledge of ad server technology, user-level data, media attribution, and general digital media tracking/data landscape
• Working knowledge of campaign management via RTB and exchange environments is a major plus
• Ability to learn and adapt in dynamic, high-growth environment
• Experience in six sigma or statistical control processes is a plus

We offer full health coverage, generous PTO, great office culture.

We are an Equal Opportunity Employer.

Bytedance's Brand Strategist

Brand Strategist
Job Description:

• Support the sales team to come up with strategic sales proposals and secure inventory availability for clients
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Collaborate with content partnership and product colleagues to develop, test, execute, and measure ideas for specific brand and agency clients
• Knowledge of digital third-party servers, measurement, content and media verification partners
• Glean insights from data, and use that data to make client recommendations and inform future proposals
• Work with both sales and ad ops teams to timely launch, and assist in campaign optimizations to ensure revenue is maintained and balanced with client goals
• Prepare reports used by sales teams for forecasting, analysis, and budgeting
• Monitor campaign delivery and make adjustments/recommendations accordingly
• Participate in client communication and provide product recommendations with the sales team
• Campaign trouble-shooting when needed


Job Requirements:

• College degree
• 3-5 years’ experience in digital media and marketing at an agency, publisher or brand.
• Superb understanding of Bytedance’s owned-and-operated properties
• Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment
• Excellent skills in MS Office (Excel, Word, PowerPoint); Knowledge of media syndicated research, media billing and ad servers.
• Strong understanding of digital marketing, especially the mobile, social landscape in SEA
• Excellent communication skills in person, over email and on the phone
• Self-starter, fast learner who is detail-oriented and has critical thinking
• Ability to work independently and as a team across different departments