Organization: Far East Hospitality Management (S) Pte Ltd
Industry: Hospitality
Job Functions: Marketing, Creative Advertising
Job Posted on: April 2018
Job description :
- Provide strategic direction and execution of all communication materials for the assigned portfolios Maintain and refresh the branding and visual identity guidelines of the assigned brand. Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials (online & offline) and activities.
- Conduct market research on competitive services and firms. Develop and maintain content including videos and photographs of assigned portfolios on company’s website and where required.
- Create and update collaterals, presentations, brochures, product sheets, fact sheets, case studies, white papers, web contents, newsletters, signage, ads and sales tools. Create various marketing materials to be used across various media platforms, developing creative concepts for consideration.
- Develop and execute social media strategies that help to promote the respective brands, promote their offerings and develop advocates. Explore, recommend, use and optimize communication methods, vehicles and technologies to engage audiences and market segment.
