Amazon Campaign Marketing Manager

Program & Campaign Marketing Manager - APAC Amazon Web Services
Summary
Job Description
Description
The APAC Marketing Program Manager will work closely with the business development and regional marketing team to build world class content into every aspect of the customer journey. As a key member of the Marketing team, the APAC Marketing Program Manager will define and execute the campaign and program strategy to drive awareness and signups, and drive product engagement with existing customers. The ideal candidate will have a senior marketing background and a proven ability to work independently and manage cross-functionally to deliver a rich pipeline of content.
Responsibilities
• Design and develop the campaign and program strategy that supports and complements existing marketing plans, tactical and long-term.
• Create and execute the campaign and program that drives both top-of-funnel growth well as adoption of new features and best practices for the geos.
• Work with cross-functional team that includes blog posts, landing pages, infographics, customer case studies, white papers, videos, code samples, surveys and more to support awareness, thought leadership, and demand generation efforts and overall business objectives.
• Align closely with business development, product marketing and field marketing to design content into the customer journey.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to the AWS website
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile and video.
• Integration of content activities within traditional marketing campaigns.
• Creatively re-purpose existing content into alternative formats to market through different channels

• Constantly monitor content effectiveness, establish key analytics and success metrics and continuously refine the strategy as needed. 

Basic Qualifications 

• 5 - 10 years of work experience, preferably in marketing, marketing communications and/or digital/high-technology companies/product. 

• Demonstrated success in programs and campaign execution, and/or project management. 

• A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results, driving marketing programs to ROI metrics. 

• Exceptional written/verbal communication and time management skills. 

• Quick-learner with the demonstrated ability to prioritize. 

• Ability to work independently and autonomously. 

• Degree qualifications (Bachelors or Masters Degree in relevant subject); MBA a plus 

• Fluency in English.

Preferred Qualifications 

• Be a natural team player and have a desire to work with others for broader success. 

• Be able to operate successfully in a rapidly changing, ambiguous and undefined environment. 

• Be hands-on supporting the team to deliver to success 

• Metrics/R01 focused and knows how to generate leads & track to closed loop. 

• Understands sales & marketing integration. 

• Clear understanding of the marketing mix and how to build and deliver integrated marketing campaigns and programs. 

• Has implemented marketing strategies and produced the associated marketing programs & materials with proven results.

Accenture ASEAN Digital Marketing & Content Strategist (Singapore)

Accenture ASEAN Digital Marketing & Content Strategist (Singapore)

Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale.

Help companies better understand consumers and how to connect with them across markets and channels, using data and analytics.
Design and deliver highly relevant experiences for consumers in real time, using the latest technologies to increase awareness, engagement, sales and profits.
Optimize marketing processes and integrate across the enterprise in order to maximize the opportunities of data, analytics and marketing outcomes.
We build, deploy, maintain and scale marketing solutions that reduce complexity and cost.
Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients.
Offer our clients end to end solutions and services in Customer Data Management and Analytics, Customer Experience Management, Content Services, Digital Analytics, eCommerce, Marketing and Media Optimization, Marketing Operations, Marketing Strategy, Marketing Technology Services, Marketing Transformation and Merchandising Analytics and Optimization.

Job Summary

The Digital and Marketing Strategy Manager position is a key role in managing initial client business development interactions and engagements that lead to large-scale platform and managed services solutions. They will work closely with both our clients and our deep solution experts to define the appropriate digital strategy that leverage Accenture Interactive’ s digital marketing assets and other leading / bleeding-edge concepts and technologies. Through detailed analyses and a keen understanding of the client situation, the Digital Marketing Strategist will help shape the journey towards agile intelligent marketing.

Job Requirements


Digital Strategists: we hire them across all levels (Analyst, Consultants, Managers and Senior Managers)
Some key skills needed are:
Digital Visionary
C-suite presence
Up to date on current and emerging digital and marketing trends
Ability to direct Competitive assessment
Ability to generate Customer experience insights
Strategy formulation
Lead Transformation management
Roadmap and planning
Analytics/Insight generation
Digital Business Architects need the following:
Digital Operating /governance model
Organizational design
Digital Process design
Capability definition

Amazon Field Marketing Manager

Job title: Field Marketing Mgr, APAC
Organization: Amazon
Industry: Computer Software, Information Technology and Services, Internet
Job Functions: Sales, Marketing
Job Posted on: May 2018

Job description:

Want to work for Amazon but can’t decide which of the exciting customer innovations, services or products you want to work on? Love learning about new products and services and being a part of driving their success? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? Passionate about global expansion? A creative marketer that can think big and make it happen? Then the Consumer Services Distribution (CSD) team at Amazon could be the perfect fit for you.
The CSD team works across Amazon to bring our consumer service offerings, including Music, Video, Twitch, Kindle, Alexa, and more, to mobile operators and OEMs globally. We help our partners leverage our services to drive differentiated offerings for their customers and to enable customers more seamless access across the globe. We are in growth mode, currently expanding our footprint with our service offerings, B2B tools, and actual partnerships at a rapid pace and need strong team leaders to help us go to market. The team is seeking a talented, self-directed marketing leader to drive our partnerships and associated growth in APAC (Australia and ASEAN). Our ideal candidate will have a demonstrated ability to lead the development of effective creative, to be able to work collaboratively internally building trust and influencing deliverables, to initiate and launch effective marketing partnerships and programs, thrive in a fast-paced environment, and support aggressive timelines. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. Above all, this person must have a passion for understanding what drives consumer and partner behavior and the experience to turn those learnings into actionable integrated launch campaigns that deliver results. This position will report to the Director, Asia Pacific consumer services distribution, and will be held accountable to deliver on goals that specifically drive APAC business.


Responsibilities:

• Leading, influencing, and executing integrated go to market plans with multiple partners and across relevant internal teams based in APAC and Seattle, inclusive of strategy, campaign development, and investment and creative approvals.
• Activating existing and new partnerships with Operators and OEMs to drive promotion, trial and usage of Amazon mobile applications and services, to drive acquisition and engagement.
• Analyzing data to identify opportunities, campaign construct, and optimize communication effectiveness. Establish, implement and measure the effectiveness of Mobile program initiatives to drive awareness and adoption for Amazon Mobile products and services with channel partners. Leverage internal Amazon marketing vehicles as well as external partner marketing channels.
• Coordinating approvals for Press releases, marketing communication, creatives etc. with multiple stakeholders across various teams including Prime, Prime Video, Music, Legal etc.
• Maintaining and communicating turnkey self-service programs that enable partners to drive app and services engagement around ongoing benefits or specific consumer events (ie. Prime Day)
• Creating GTM playbooks for APAC to be leveraged for scaling additional partnerships.
• Identifying new ways to drive partnership / sell through success through implementation of various test and learn campaigns, offerings, programs.
• Functioning at a global marketing level through the share of best practices, and scaling of programs or campaigns that would benefit APAC and other regions.
• Championing fundamental customer experience elements of our Mobile products and services to ensure that the right voice and high-quality content are maintained.
• Coordinating with other cross-Amazon Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Working at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating campaigns with site merchandising tools, analyzing traffic data and solving problems).
• Collaborate closely with Mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time-sensitive projects.
• Working with Business Development leads on the sell-in of new partnerships with pitches, proposals, and B2B communications that bring the above to life.

Primary Responsibilities

• Support and expand our APAC paid search efforts on Google to generate brand awareness and new leads.
• Work with agency in China on Baidu campaigns and strategy
• Working with the Japan Digital specialist to get local insights and use them to optimize campaigns.
• Team up with localization and international marketing managers across APAC to ensure search advertising goals specific to each region are being met.
• Research target audience, competitors, and industry trends in each region and define best practices for regionalization across digital efforts.
• Conduct keyword and audience research to find new opportunities to grow market share.
• Develop a search ad copy test strategy for APAC, execute, and monitor across ad campaigns to optimize for clicks and conversions.
• Collect and analyze data from search platforms, web analytics, and CRM database to evaluate campaign performance, make recommendations, and implement accordingly.
• Collaborate with internal stakeholders to deploy effective, scalable campaigns.
• Drive continued innovation and best practice implementation within this rapidly changing landscape, regularly sharing your knowledge with the team.
• Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest tools.

Requirements
Basic Qualifications :

• Demonstrated ability to create innovative new programs and/or partnerships that generate results.
• A passion for managing details to optimize programs, tools, and creative.
• Excellent written communications and business case writing skills
• Creative campaign development experience.
• Strong time-management skills.
• Ability to thrive in a fast-paced environment, and to manage multiple, competing priorities simultaneously.
• Experience in developing scalable tools and processes.

Preferred Qualifications

• MBA preferred
• Tenacity and sense of urgency; the ability to make things happen quickly with large, less nimble partners and/or teams.
• Minimum of 10 years of relevant work experience in integrated partner marketing within the mobile industry, subscriptions, and/or entertainment and sponsorships.
• Minimum 5 years global and/or centralized marketing leadership experience.
• Must be willing to travel.
• Knowledge of Amazon processes, organizational behaviors, and tools a plus.
• Experience working in matrixed and/or global organizations

Retrieved on 5 July 2018

Source: LinkedIn

Tableau Software Paid Search Specialist

Job title: Paid Search Specialist APAC
Organization: Tableau Software
Industry: Computer Software, Information Technology and Services
Job Functions: Advertising, Public Relations, Marketing
Job Posted on: April 2018

Job description:
Tableau Software is a company on a mission. We help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. But don’t take our word for it—read what analysts like BARC and Gartner have to say about us. (Spoiler: You’ll find terms like “Leader” and “#1.”)
Tens of thousands of companies and organizations have chosen Tableau. From the executive suites of Fortune 500 companies to the jungles of Central America, from immunology research labs to high school robotics club meetings, our software can be found anywhere people have data and questions. Additionally, journalists, bloggers, and major media web sites have embraced our free product, Tableau Public, for its ability to help them share data online in the form of interactive visualizations. Check out all of our products at: www.tableau.com/product-tour .
Tableau’s culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Tableau offers exceptional professional and financial growth potential.
To learn more about Tableau’s mission, please visit: http://mission.tableau.com

Responsibilities:

As the Senior Paid Search Specialist you’ll be a part of the demand generation team and responsible for maintaining and growing our search channel in APAC. You will collaborate with the global paid search manager to optimize existing and develop new campaigns for the APAC region. The ideal candidate must be able to think strategically and execute flawlessly, and have a proven track record of delivering results. This is an opportunity for a take-charge, technically sophisticated, analytical but highly creative marketer, to make a huge difference in the growth of a fast, exciting company.

Primary Responsibilities

• Support and expand our APAC paid search efforts on Google to generate brand awareness and new leads
• Work with agency in China on Baidu campaigns and strategy
• Working with the Japan Digital specialist to get local insights and use them to optimize campaigns
• Team up with localization and international marketing managers across APAC to ensure search advertising goals specific to each region are being met.
• Research target audience, competitors, and industry trends in each region and define best practices for regionalization across digital efforts.
• Conduct keyword and audience research to find new opportunities to grow market share.
• Develop a search ad copy test strategy for APAC, execute, and monitor across ad campaigns to optimize for clicks and conversions.
• Collect and analyze data from search platforms, web analytics, and CRM database to evaluate campaign performance, make recommendations, and implement accordingly.
• Collaborate with internal stakeholders to deploy effective, scalable campaigns.
• Drive continued innovation and best practice implementation within this rapidly changing landscape, regularly sharing your knowledge with the team.
• Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest tools.

Requirements

• Experienced. 6+ years running paid search campaigns, preferably in a B2B technology environment.
• Language Proficiency. Fluent in English and Mandarin.
• Technically & Analytically Savvy. You have hands-on experience creating campaigns, managing bids, and tracking performance in Google AdWords (or bid management platform). You also have strong Excel skills and are AdWords certified. Tableau skills and experience with DoubleClick Search & Google Analytics is a plus.
• Curious & Creative. You are always thinking of campaign optimizations to implement that will improve performance.
• Detail Oriented. Nothing slips through the cracks with you. You have a clear organizational system, and you strive to effectively address all aspects of a project.
• Multi-Tasker. You have strong project management skills and fanatical attention to detail.
• You are a Recruiter! Tableau hires company builders and, in this role, you will be asked to be on the constant lookout for the best talent to bring onboard to help us continue to build one of the best companies in the world.

Retrieved on 5 July 2018

Source: LinkedIn

Amobee Campaign Manager

Job title: Campaign Manager
Job post dated: June 2018
Company: Amobee
Industry: Marketing and Advertising, Computer Software, Internet
Job Functions: Digital Campaign Management, Ad Operations

Job description :

• Primary Objective Campaign Management
• Responsible for campaign strategizing.
• Responsible for the successful delivery of campaigns
• Act as a trusted advisor to the Client Services team with regards to all Ad Operations queries.
• Build effective relationships with internal and external stakeholders in order to enhance Amobee’s value offering. 
• Improve campaign performance through analytics and a deep understanding of the available levers internally as well as externally
• Validate campaign adjustments & work to minimize billing discrepancies.
• Stakeholder Management
• Work closely with the Client Services team to educate clients on new opportunities by proactively identifying new solutions & cross selling our range of media services.