Job title: Senior Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Marketing
Job description :
• Spearhead and actualise corporate marketing and branding strategies locally and overseas
• Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
• Review, assess and monitor the efficacy of product/marketing strategies.
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
• Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun.
• Optimize marketing expenditure for better revenue management and cost budgeting.
• Manage relationships with advertising, media, social, community and government agencies.
• Other duties and ad-hoc projects as assigned.
Showing posts with label Catering-industry. Show all posts
Showing posts with label Catering-industry. Show all posts
Monday, April 23, 2018
Ya Kun CRM & Digital Marketing Executive
Job title: CRM & Digital Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Digital Marketing
Job description :
• Develop CRM planning & strategies to retain and engage customers
• Lead major CRM tools development and enhancement
• Manage CRM program and promotions as part of the overall retention strategy
• Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa
• Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, e-commerce site
• Develop SEO/SEM strategies to increase company presence online
• Responsible for increasing online presence and brand awareness and convert online traffic to offline sales
• Responsible for driving sales for e-commerce sites
• Other marketing/admin duties as assigned.
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Digital Marketing
Job description :
• Develop CRM planning & strategies to retain and engage customers
• Lead major CRM tools development and enhancement
• Manage CRM program and promotions as part of the overall retention strategy
• Responsible for executing digital marketing strategies for both Ya Kun and Beard Papa
• Develop content and artwork for social media and online platforms which includes Facebook, Instagram, Website, EDM, e-commerce site
• Develop SEO/SEM strategies to increase company presence online
• Responsible for increasing online presence and brand awareness and convert online traffic to offline sales
• Responsible for driving sales for e-commerce sites
• Other marketing/admin duties as assigned.
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