The Kraft Heinz Company Brand Manager

Job title: Brand Manager
Organization: The Kraft Heinz Company
Industry: Food & Beverages
Job Functions: Marketing, Product Management, Sales
Job Posted on: May 2018

Job description:

About the Position
We have an exciting opportunity for a passionate, self-motivated and a high performing Brand Manager looking to take the next step in their career. The candidate will have the opportunity to identify new opportunities using consumer insights and category trends, develop and execute these projects across categories and countries. The role reports into the Head of White Space Innovations.

Key Responsibilities:

• Identify need gaps and opportunities, validate with consumers and develop products for key countries across categories
• Work with creative agencies, packaging agency, and flavor houses, to bring ideas to life
• Manage NPD process and deliver projects OTIF working with cross functions across countries
• Work with agencies to develop the marketing mix for launch
• Manage monthly marketing spend and reporting to a high level of accuracy.

Ya Kun International Senior Marketing Executive

Job title: Senior Marketing Executive
Job post dated: April 2018
Company: Ya Kun International Pte Ltd
Industry: Food & Beverage, Catering
Job Functions: Marketing

Job description :

• Spearhead and actualise corporate marketing and branding strategies locally and overseas
• Conceptualise, strategize, lead and implement branding campaigns and promotions, new products launches, and media and consumer engagement plans.
• Review, assess and monitor the efficacy of product/marketing strategies.
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector.
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for Ya Kun product/menu offerings.
• Collaborate with and leverage on the expertise of the respective stakeholders to lift the corporate profile of Ya Kun.
• Optimize marketing expenditure for better revenue management and cost budgeting.
• Manage relationships with advertising, media, social, community and government agencies.
• Other duties and ad-hoc projects as assigned.